Group Product Manager

1 week ago

Mumbai, Maharashtra, India Ipca Laboratories Limited, Kandivali Full time

Position : Group Product Manager

Location : Mumbai

Experience : Minimum 8 years into brand management (any therapy)

Segment: Dermatology

Role & Responsibilities :

  • Data analysis.
  • Strategic initiatives.
  • Managing brands along with team.
  • Overall development of team.
  • Generating business revenue with optimum utilization of available resources.
  • Strengthening Product Portfoli
  • Enhance the brand value
  • Team Coordination
  • Team Management.
  • Increase market share of the brand.
  • Driving Brand portfolio in alignment with the division's vision.
  • Managing the expenses / Strategy for ROI.
  • Designing promotional plan, promotional activities & maintaining it under control.
  • New Launch suggestion to increase business profits.
  • Continuous evaluation of scope of new launches in the segment.
  • Coordinating with sales to achieve desired goal for brands.
  • Coordinating with different departments for smooth running of business.
  • Ensure all marketing programs are executed.
  • Keep market updation.
  • Brand awareness.

Functional Knowledge / Skills:

General

  • Analytical skills
  • Customer development
  • Sales coordination in competitive environment
  • Ability to travel
  • In depth knowledge of pharma products and the brand he/she has to handle

Specialized

  • Brand differentiation by developing product concepts
  • Anticipating competitor behavior through data analysis to keep check on market trends
  • Contingency Planning
  • Creative copy writing-To creating high perception story lines for the brands
  • Persuading team members to orient their mindset towards gaining leadership and moving from Good to Great

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