Google Ads

4 weeks ago

Noida, India LightFire Solution Pvt Ltd Full time

Job description

About the Role:

We're on the hunt for a performance-driven Ads Specialist with proven expertise in managing Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have at least 2 years of hands-on experience running paid campaigns with a strong focus on ROI, lead generation, and brand visibility.

Key Responsibilities:

  • Plan, launch, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube)
  • Manage and scale Meta Ads across Facebook and Instagram via Meta Ads Manager
  • Conduct keyword research, audience targeting, and competitor analysis
  • Create and test ad creatives, copies, and landing page performance
  • Monitor campaign performance, manage budgets, and ensure proper tracking via UTM/GA4
  • Generate detailed reports and actionable insights to improve campaign performance
  • Work closely with content/design teams to align ad strategy with brand messaging

Requirements:

  • Minimum 2 years of experience in digital advertising (Google + Meta platforms)
  • Deep understanding of Google Ads (Search, Display, Shopping, YouTube)
  • Proficiency with Meta Ads Manager and campaign optimization
  • Familiarity with tools like Google Analytics, Tag Manager, Google Keyword Planner, UTM builder
  • Strong analytical skills with data-driven decision-making ability
  • Excellent command of ad copywriting, A/B testing, and CTR optimization

Nice to Have:

  • Google Ads or Meta Blueprint certification
  • Experience with lead gen and conversion-focused funnels
  • Knowledge of CRM or remarketing setup
  • Experience working in agencies or managing multiple accounts

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Ability to commute/relocate:

  • Noida , Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media marketing: 2 years (Preferred)

Work Location: In person

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