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Senior Product Manager

3 months ago

mumbai, India SUN PHARMA Full time

Job Title : Senior Product Manager

Function:  India Business

Manager’s Job Title:  MPD Head

Job Grade: G9B

Educational Qualification : B.Pharm/M.Pharm + MBA

Experience : 6-10 years

Therapy Exposure : Cardio-Diabetes (Preferred)

Job Summary:

The Senior Product Manager is responsible for the strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role involves leading various assignments and providing guidance to the Product Management team to achieve overall business goals. The Senior Product Manager collaborates with cross-functional teams, leverages market intelligence, and ensures effective implementation of marketing strategies. They also manage the Product Life Cycle (PLC) of Brands.

Areas Of Responsibility:

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals Development of marketing and promotional plans for products to support the end consumers’ need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process. Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.

Skill Sets of Product Management in Pharmaceutical Industry

Product Knowledge Creativity & Analytical Skills Communication & Good Presentation Skills Market research & intelligence to tap competitor analysis Ability to work with cross-functional teams Growth mindset & Outcome oriented