Creative Operations Manager – Workfront Lead
3 days ago
We are looking for a Manager or Senior Manager, Creative Operations – Workfront Lead to work closely with our global operations, accounts and PMO team, as well as MarTech and other global marketing constituents as the owner, driver and steward of our creative team’s use of Workfront and its integration with people, processes and other tools in the tech stack. This role will report to the Associate Director, PMO and Creative Operations and will work strategically across the team to support a wide range of intersecting operational efforts on behalf of creative planning, execution, reporting and operational refinement. As the lead for Workfront within the creative organization, this person will own the maintenance of our documented processes, the way they are set up and run in Workfront (portfolios, accounts, teams, roles, templates, workflows, etc.), hold the seat for the creative team on our Workfront governance council, and consult across Global Marketing when new teams onboard in the tool. This position is both an individual contributor and a leadership collaborator. It has no immediate supervisory responsibilities but provides guidance in specialized areas to other associates, and to less experienced members of the work group. Key Responsibilities: As the lead for the largest group in Workfront at Cognizant, you are responsible for higher order system stewardship and properties affecting the global user base—especially regarding upgrades and cross system integration (e.g., DAM) Support system utilization and stability through active governance, functionality improvements and streamlining, and user engagement including through reporting and system/process optimization, training and troubleshooting. Provide technical subject matter expertise and business process knowledge to team members in Workfront—from creatives to managers to business leaders Support, and proactively communicate the rollout of new system functionality, features, or process changes Work as a key contributor and co-owner of Fusion workflows: design, pilot, learn, adjust, implement Represent Workfront and formal process flows as a guiding member of the GBC Integrated Operations team Conduct regular audits on system utilization and data to increase data and reporting quality, resolve inconsistencies and correct workflow and/or system integration processes. Conduct monthly governance, and office-hour working sessions with key stakeholders. Requirements 7-10 years of experience Expert level familiarity with Adobe Workfront 5+ years of experience in creative operations in-house or in an agency setting Deep familiarity with in-house creative team processes with cross functional experience from design to video to web to social and many things in between. Well-versed with integrated marketing approaches employing multiple digital channels Familiarity with creative account, program, project and resource management practices Good knowledge of marketing tactics and best practices Self-starter and highly focused on execution with good presentation skills Excellent attention to detail and ability to multi-task projects and deliverables Excellent interpersonal and communication skills Preferences Certifications or formal Adobe-sponsored coursework is appreciated Hunger to make a difference, be heard and have their work be recognized Familiarity with web and digital marketing, working with external agencies to develop marketing assets Ability to think “outside the box"
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