Senior Customer Lifecycle Manager
1 month ago
We are a dynamic, growth-oriented company specializing in customer lifecycle management and marketing automation services. Our mission is to empower businesses to achieve sustainable growth by optimizing their customer engagement and retention strategies.
The Role
You will be responsible for :
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
- Using customer insights to construct effective CRM campaigns.
- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
- Working on app store optimisation.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
Ideal Profile
- You have at least 3 years experience ideally in Digital Marketing or Product Marketing within Internet and IT industry.
- Experience within would be a strong advantage.
- You possess strong analytical skills and are comfortable dealing with numerical data
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
What's on Offer?
- Leadership Role
- Strong opportunities to progress your career
- Flexible working options
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