Web Analytics Manager/ Specialist

3 weeks ago


Noida, India DigitalRecruiter™ App Full time
Job Description -

1. Web Analytics Management: Regularly manage and analyse website data using tools like Google Analytics (GA4), or similar platforms to track user behaviour, traffic patterns, and engagement metrics.2. Conversion Rate Optimisation: Develop and execute CRO strategies by analysing users’ paths on the website and identifying bottlenecks or opportunities to improve the conversion funnel.3. Performance Reporting: Create detailed reports and dashboards highlighting key metrics and trends to inform stakeholders of the website's performance and potential areas for improvement as well as actionable, clear KPI improvements.4. A/B Testing: Design and conduct A/B or multivariate tests to experiment with changes to webpage layouts, content, and features to optimise user interactions and increase conversions.5. User Journey Analysis: Map out and regularly evaluate user journeys to understand user interactions and pain points, providing insights into how to enhance the overall user experience.6. Heatmaps and Session Recordings: Use tools to generate heatmaps and record user sessions to visually analyse where users click, scroll, and leave the website. This helps an in-depth understanding of user behaviour.7. Collaboration with UX/UI and dev Teams: Work closely with UX and UI designers to relay findings from data analyses and support the design of more effective web interfaces that cater to user needs and preferences.8. Recommendation Implementation: Provide actionable recommendations based on data insights to stakeholders or development teams to implement changes to boost site performance.

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