Digital Marketing Specialist
3 weeks ago
Company Overview
TIRUMALA IT CONSULTANCY SERVICES is an IT consultancy company that harnesses the power of digital marketing to promote brands and connect with potential customers. Our services include email marketing, social media marketing, web-based advertising, and multimedia messaging. With a team of 11-50 employees, we are dedicated to helping businesses succeed in the digital realm.
Job Overview
We are seeking a talented and experienced Digital Marketing Specialist to join our team at TIRUMALA IT CONSULTANCY SERVICES. As a Digital Marketing Specialist, you will be responsible for planning and executing all digital marketing campaigns, including email, social media, web-based advertising, and multimedia messages. You will also be involved in designing, building, and maintaining our social media presence. This is a full-time position based in Mumbai, Maharashtra, India, and requires 1 to 3 years of digital marketing experience.
Qualifications and Skills
- 1 to 3 years of experience in digital marketing
- Proficient in search engine marketing (SEM) and search engine optimization (SEO)
- Strong knowledge of digital marketing channels and best practices
- Experience with social media marketing and advertising
- Knowledge of sales and customer acquisition strategies
- Proficiency in graphic design tools such as Canva
- Basic video editing skills
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and meet deadlines
- Bachelor's degree in Marketing or a related field
Roles and Responsibilities
- Plan and execute all digital marketing campaigns, including email, social media, web-based advertising, and multimedia messaging
- Design, build, and maintain our social media presence across various platforms
- Create engaging and creative content for digital marketing campaigns
- Conduct market research to identify trends and opportunities
- Analyze campaign performance and make data-driven decisions to optimize results
- Collaborate with cross-functional teams to ensure consistent brand messaging
- Stay up-to-date with the latest digital marketing trends and tools
- Manage and maintain the company's website and landing pages
- Track and analyze website traffic and user behavior using web analytics tools
- Manage and optimize search engine marketing (SEM) and search engine optimization (SEO) campaigns
- Create and manage digital marketing budgets
- Monitor and report on the effectiveness of digital marketing campaigns
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