Marketing Specialist

2 weeks ago

Mohali, India TAC Security Full time

Job Summary:

We are looking for a dynamic and results-driven
Marketing Executive
to join our team. The ideal candidate will help plan, execute, and monitor marketing campaigns across various platforms. You will be responsible for promoting our brand, increasing customer engagement, and driving lead generation efforts.

Key Responsibilities:

  • Assist in the development and implementation of marketing strategies and campaigns
  • Conduct market research and analyze consumer behavior trends
  • Manage social media accounts and create engaging content
  • Blockchain & Web3: Solidity, Smart Contracts, Crypto Marketing. SEO Optimization: On-Page & Off- Page, Content Strategy
    .
  • Marketing Strategies: Influencer Marketing, Memes, PPC, Social Media Ads. Digital Advertising: Google Ads, Facebook Ads, Instagram Ads
  • Collaborate with designers, content creators, and other teams for campaign execution
  • Coordinate and attend promotional events, exhibitions, and trade shows
  • Monitor and report on the effectiveness of marketing campaigns using KPIs and metrics
  • Maintain and update customer databases (e.g., CRM)
  • Support the production and distribution of marketing materials (brochures, flyers, newsletters)
  • Stay up-to-date with digital marketing trends and industry developments
  • Assist in SEO, SEM, email marketing, and other digital efforts as needed

Qualifications:

  • Bachelor's degree in Marketing, or a related field
  • 1–3 years of experience in a marketing role
  • Strong written and verbal communication skills
  • Proficient in MS Office, marketing software (e.g., CRM tools, email platforms), and social media platforms
  • Knowledge of digital marketing tools (Google Ads, SEO/SEM, analytics platforms) is a plus
  • Creative thinking and strong attention to detail
  • Ability to work independently and as part of a team
  • Strong organizational and time-management skills

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