Influencer Marketing Executive

7 months ago

new delhi, India GoPromoto Full time
GoPromoto is one of the fastest growing companies in India in past years capturing all marketing-related works from influencer marketing, ATL, and BTL to media buying from ideation to execution in different sectors of clients ranging from Amazon to Meesho, Hero Moto Corp to Mankind Pharma brands, and Rebel Food to Chaayos to name a few. We are active in over 15 countries including India, US, Australia, UK, Singapore etc, across different platforms.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you
Requirements:
Finding and verifying creators from YouTube, Instagram, Celebrities, KOL, etc. for different brands
Be the owner of core business processes that form the backbone of GoPromoto’s operations. These processes will span easy filtration for creators based on various filters, like city, category, platform, pricing, historical data, audiences, rating, etc.;
Build strong relationships with necessary stakeholders, both internal & external.
Negotiating and closing with influencers for their price rates for brand campaigns.
Updating price rates for creators internally every month.
Research and identify key influencers, bloggers, and online media in designated verticals;
To understand the client's mindset and their influencer requirements
Responsibilities:
End-to-end negotiation with influencers
Understanding social media trends and researching the top creators in the industry
End-to-end coordination with influencers and closing them on their lowest prices
Analyzing all influencer data and making informed recommendations
Daily reporting and discussions with the internal team and business team on requirements
Ability to negotiate, including monetary deals
Knowledge of the influencer marketing and management industry is a must-have
Spontaneity, problem-solving, and multitasking
Impeccable verbal and written communication skills
Creative bend of mind and shouldn’t be afraid to think outside the box
Excellent interpersonal and relationship-building skills

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