Qualitative Consumer Insights Lead

4 weeks ago


Uncha Samana, India BrandEigen Full time

Request for 5-6 years of hands-on, end-to-end market research experience. Role: 1) Lead and execute qualitative market research ventures for businesses. 2) Provide business solutions enabled with the research evidence and the team's marketing experience. 3) Utilise the strengths of the team to bring the best out of them. 4) We would love to work with your individual style to bring diversity in our deliveries. 5) The KPIs of your success would be all client focussed.You would be co-working with ex-Unilever, HUL, GSK Marketing and CMI professionals to develop your edgeResponsibilities1) Hunt for white spaces for business development. 2) Craft proposals enabled with past evidence to value-add beyond what the client wants.3) Write discussion guides with an element of uniqueness, to bring out the unvoiced elements from people4) Analyse using narrative style from stories, inductive style while connecting the dots, suggestive style while providing the so-whats and recommendations5) Craft reports while providing summaries, 'so-whats' and recommendations.QualificationsProfessional: We request for the following experiences in Qualitative Market Research...1) Fundamental Need and Aspiration explorations (both at a human and category level); 2) Exploration of Critical Category Transition moments to develop mega-stories; 3) People Segmentation approaches based on value systems and category drivers; 4) BrandImagery analysis to derive brand personalities; 5) Co-create with consumer good to great proposition, product and advertisingEducation:1) Degree in Psychology, Economics, International Relations2) Top rung college, great academic resultsBehavioural:1) Keen listener to consumer stories2) Can interpret patterns in data3) Great in crafting presentations in Canva, Powerpoint



  • Uncha Samana, India Honasa Consumer Ltd. Full time

    Role & Responsibilities: Business Partnering with Revenue Functions in co-owing PL and delivering targets. Independently drive discussions with business teams related to revenue management, spends rationalization, discounts with a clear view on path on profitability targets. Work closely with relevant teams and take complete ownership of sustainable cost...


  • Uncha Samana, India People Realm Recruitment Services Private Limited Full time

    Job Title: Lead User Experience Research (Design Thinking Facilitator)Company: Global Finance FirmLocation: GurugramExperience: 10+ years in UX ResearchResponsibilities:Collaborate with cross-functional teams to identify opportunities for user-centered design approaches.Conduct qualitative and quantitative UX research to enhance product...


  • Uncha Samana, India Spinny Full time

    ABOUT THE ROLEYou will be working with senior management and perform data driven analytics for generating business insights. Develop and maintain dashboards, reports and analyses to support fact-baseddecision-making. Identify trends and recommend solutions or processes to increase businesseffectiveness.KEY RESPONSIBILITIES● Work with core business team...

  • Business Analyst

    4 weeks ago


    Uncha Samana, India Spinny Full time

    ABOUT THE ROLEYou will be working with senior management and perform data driven analytics for generating business insights. Develop and maintain dashboards, reports and analyses to support fact-baseddecision-making. Identify trends and recommend solutions or processes to increase businesseffectiveness.KEY RESPONSIBILITIES● Work with core business team...

  • Brand Manager

    5 days ago


    Uncha Samana, India RSPL Group Full time

    #JoinRSPLinto Brand Management!!This individual will be responsible for developing brand strategies, New product launches, ATL & BTL, Consumer Insights,GTM plans and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Job Responsibilities:-Develop Brand...


  • Uncha Samana, India HuntingCube Recruitment Solutions Full time

    We are looking for Analytics Lead/ Lead product analyst with on of our client based in gurgaon.Exp 6-10 YrsEducation B.Tech/ M.Tech/MBA from Tier-1 instituteNotice Period Looking for Immediate/ Serving or max 30 days n.P candidatesLocation GurgaonWork Mode Work from office all 5 days.Job Description Technical Experienceo Proficiency in a visualization tool...


  • Uncha Samana, India Axtria - Ingenious Insights Full time

    This role will require the person to understand the business/functional challenges and driving HR activities like employee engagement and relations, performance management, training development, retention, compensation etc. The role holder will lead/facilitate the implementation of corporate HR initiatives/programs into the business to insure greater...


  • Uncha Samana, India Talentiser Full time

    We are looking for a Director Brand & Marketing Experience in subscription model is preferredJob Responsibilities: Engineer and enact comprehensive brand and marketing strategies to propel business growth and augment customer engagement.Set Brand planning calendar, coordinate cross-functional activities and planning process, manage timelines, and ensures...

  • Programmatic Lead

    1 week ago


    Uncha Samana, India Annalect India Full time

    This exciting role of a Lead Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.This is an...

  • Fraud Risk Strategy

    4 weeks ago


    Uncha Samana, India EXL Full time

    Fraud Risk Position Role Details: The role is expected to use analytical tools to identify risk from fraudulent activity. It involves managing fraud risk framework across customer lifecycle – acquisition, portfolio management and collections, across retail lending products. Responsibilities :· Design, analyze, monitor fraud risk strategies for different...

  • Copywriter(2-4 Years)

    2 weeks ago


    Uncha Samana, India airtel Full time

    Airtel touches the lives of almost 350+ million people every day through SMS, App, Retail stores, general trade outlets, digital media, social, outdoor, radio, print and TV. Here, you have the power to see the impact you are making at a scale like never before.We are a fun-loving, energetic and fast growing company that breathes innovation and strives to...

  • Planning Director

    3 weeks ago


    Uncha Samana, India VML Full time

    Role: Strategy Planning DirectorReporting to: VP PlanningLocation: GurgaonAbout Us:VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY& R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client...

  • Senior Consultant

    6 days ago


    Uncha Samana, India Preferred Square Full time

    Job Description Formulate corporate strategy & implementation plans for family offices, real estate developers and asset managersAssist with due diligence projects on the entire investment value chain like creating models, writing memos, advising on pre-IPO valuations etc.Define the problem concisely and hypothesize the proposed solutionPerform quantitative...


  • Uncha Samana, India Whirlpool Corporation Full time

    This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion rates Your responsibilities will...

  • Content Executive

    6 days ago


    Uncha Samana, India D2C Insider Full time

    Company Description D2C Insider is the leading community of 5000+ direct-to-consumer brand founders and ecosystem enablers/investors. It is a space for everyone to exchange ideas, share their thoughts, and struggles to accelerate their growth. Role Description This is a full-time on-site role for a Content Executive located in Gurugram. As a Content...


  • Uncha Samana, India Adani Digital Labs Full time

    Driving digital consumer experience for inhouse and customer products including web, mobile app, chatbot & whatsapp.Usingdigital measurement framework as a guide to build products and uncover optimization opportunities.Collaborate with internal, business and external stakeholders to ensure development and delivering of digital products.Optimization across...

  • Growth Manager

    4 weeks ago


    Uncha Samana, India Adani Digital Labs Full time

    Role Mission and Responsibilities:Develop and implement strategies/plans to achieve growth Conduct market research and analyze consumer trends. Make informed decisions of what should we experiment with. Monitor market dynamics, including consumer preferences, industry trends, and regulatory changes, and adjust category strategies accordingly. Think of...


  • Uncha Samana, India Nothing Full time

    Responsibilities Develop and implement comprehensive marketing strategies and plans aligned with business objectives Manage the marketing budget and ensure effective allocation of resources across campaigns and initiatives Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with...


  • Uncha Samana, India Reckitt Full time

    Job Description : Key Skills: Lead and oversee the research and development work of product to drive innovation and achieve strategic objectives.Good technical understanding, quick learner, good communication & learning attitude Develop and implement strategies, ensuring alignment with organizational goals.Manage the full R& D lifecycle from Ideation to...

  • Senior Manager

    3 days ago


    Uncha Samana, India Max Life Insurance Company Limited Full time

    Analysis and in-sighting of current situation (internal and market) to derive relevant trends. Support decision making by providing detailed and meaningful insights and visibility on business performance on a weekly basis.Data analytics for management support and decision making through early warning signals/lead indicator reports.Perform productivity...