Marketing Specialist
1 month ago
Location:Mumbai, IndiaJob Type:Full-TimeDepartment:MarketingReporting to:Chief Marketing Officer (CMO)Job Description:We are seeking an experienced Senior
Specialist to join our dynamic marketing team based in Mumbai. This pivotal role focuses on leveraging
for high-level brand positioning, advanced recruitment strategies, and sophisticated business development initiatives within the B2B sector. The successful candidate will be an expert in all functionalities of , particularly in Sales Navigator, content strategy, and executive branding. This role requires a strategic thinker with a proven track record in digital marketing and a deep understanding of professional networking platforms.Key Responsibilities:Strategy Development :Craft and refine our
strategy to align with the company’s overarching marketing and business objectives.Lead the integration of
strategies with broader marketing campaigns to enhance coherence and visibility across all digital platforms.Content Leadership and Oversight :Develop a comprehensive content strategy specifically for
that includes regular posts, featured articles, and multimedia content designed to engage our target audience and enhance our brand presence.Supervise the creation of content, ensuring it meets high-quality standards and effectively communicates our brand’s message and values.Advanced Recruitment Initiatives :Strategically utilize
to source and recruit top talent for various organizational levels, focusing on innovative approaches to attract industry leaders and specialized experts.Manage a robust talent acquisition strategy using ’s recruitment tools, continually optimizing processes and tactics to improve recruitment outcomes.Sales Navigator Strategic Utilization :Drive the use of
Sales Navigator to uncover business opportunities, fostering relationships with key stakeholders and potential partners in the industry.Provide expert guidance and training to the marketing and sales teams on optimizing use of Sales Navigator to achieve business development goals.Executive Brand Management :Coordinate with the CMO and other senior executives to elevate their personal brands on , positioning them as thought leaders within the industry.Develop personalized strategies for each executive to enhance their professional visibility and influence on .Analytics and Advanced Reporting :Implement advanced analytics to monitor and evaluate the effectiveness of
initiatives, providing detailed reports to the CMO and relevant stakeholders.Use data-driven insights to refine strategies, ensuring optimal engagement and return on investment.Leadership and Team Collaboration :Lead and mentor a team dedicated to
content creation, strategy implementation, and campaign management.Foster a collaborative environment that encourages innovation and continuous improvement in our
marketing and recruitment practices.Qualifications:Experience : Minimum 15 years of professional experience in digital marketing with at least 10 years focused on
strategy development in a B2B environment.Education : Master’s degree in Marketing, Business Administration, Communications, or a related field.Skills :Expert-level knowledge of
and its business tools, including Sales Navigator and
Ads.Exceptional content development and strategic communication skills.Strong leadership capabilities with experience managing cross-functional teams.Comprehensive analytical skills with proficiency in using metrics and analytics to guide marketing strategies.Advanced project management skills, capable of leading multiple initiatives simultaneously.Preferred Qualifications:Previous experience in a senior marketing role with direct reporting to C-level executives
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