Social Media Strategist

3 weeks ago


Mumbai, India Defy Aerospace Full time
Company DescriptionDefy Aerospace is an innovative aerospace company based in Mumbai Metropolitan Region. We are committed to excellence and social responsibility, and our mission is to positively impact society and the environment. With a focus on advanced enterprise solutions, DGCA-approved pilot training programs, and a vision of "Drones for Humanity," we specialize in crafting precision-engineered drones for applications in renewable energy, logistics, and inspection.

Role DescriptionThis is a full-time on-site role for a Social Media Strategist at Defy Aerospace. The Social Media Strategist will implement social media marketing strategies, manage communication channels, develop content strategies, optimise social media presence, and handle public relations.

Key Responsibilities:

Content Creation:Develop and curate high-quality, engaging, and original content for social media platforms (text, images, videos, and graphics).Write compelling copy for social media posts and campaigns.Collaborate with the design team to produce visual content that aligns with brand guidelines.

Platform Management:Manage and oversee social media accounts on YouTube, Facebook, Instagram, and .Schedule and publish content according to the content calendar.Monitor social media channels for industry trends, news, and relevant discussions.

Community Engagement:Engage with followers, respond to comments and messages, and foster a sense of community.Participate in online conversations to build brand visibility and credibility.Address any customer inquiries or concerns promptly and professionally.

Performance Analysis:Track and analyze social media performance metrics and KPIs.Prepare regular reports on social media activities and progress.Provide insights and recommendations to improve engagement and reach.

Collaboration and Communication:Work closely with the marketing team to align social media strategies with broader marketing goals.Stay up-to-date with the latest social media best practices, trends, and platform updates.Assist in brainstorming and developing new ideas for social media campaigns.

QualificationsSocial Media Marketing and Communication skillsExperience in developing content strategiesSocial Media Optimization (SMO) skillsPublic Relations skillsExcellent written and verbal communication skillsCreative thinking and problem-solving abilitiesExperience in the aerospace industry is a plusBachelor's degree in Marketing, Communications, or related field



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