CDP Specialist
1 week ago
Responsibilities:
As a CDP Specialist, you will be responsible for managing and optimizing customer data platform solutions. The candidate should be proficient in data management, segmentation, analytics, and campaign execution. This role requires a blend of technical expertise, strategic thinking, and hands-on execution to drive business growth through effective utilization of customer data.
1. Manage and maintain the Customer Data Platform (CDP) infrastructure, including data ingestion, integration, and storage.
2. Collaborate with cross-functional teams to understand data requirements and implement data governance best practices.
3. Develop and execute segmentation strategies to target specific customer segments based on behaviour, demographics, and other relevant attributes.
4. Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing campaigns and product improvements.
5. Design and implement personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.) using the CDP platform.
6. Monitor and optimize campaign performance based on key metrics such as engagement, conversion rates, and ROI.
7. Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement.
8. Stay updated on industry trends and best practices related to customer data management, marketing automation, and CDP technologies.
9. Train and support internal teams on using the CDP platform effectively for their respective functions.
10. Collaborate with IT and third-party vendors to troubleshoot technical issues and ensure the smooth functioning of the CDP platform.
Skills Required:
1. Bachelor's degree in marketing, Business Administration, Information Technology, or related field. Advanced degree or relevant certifications are a plus.
2. Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing cloud, Data Cloud, Web Engage, Segment, Adobe Audience Manager, etc.
3. Strong proficiency in SQL, JSON, data manipulation, and data visualization tools (e.g., Tableau, Power BI).
4. Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is preferred.
5. Excellent analytical skills with the ability to translate data into actionable insights and recommendations.
6. Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for data security.
7. Strong communication and collaboration skills with the ability to work effectively across multiple teams and stakeholders.
8. Detail-oriented with a focus on accuracy and quality of data.
9. Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
10. Flexibility to adapt to evolving business needs and technologies.
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