Senior Content Writer

3 weeks ago

Chennai, Tamil Nadu, India Workafella Full time

Job Title: Senior Content Writer & Social Media Manager

Experience: 5–8 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and versatile Content Writer & Social Media Manager who can create engaging, impactful content across multiple platforms while strategically managing our brand's digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences.

Key Responsibilities

Content Creation & Copywriting

  • Develop high-quality content for websites, blogs, video scripts, newsletters, and event posters .
  • Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material.
  • Craft SEO-friendly blog posts and web content that drive organic traffic.

Strategic & Creative Thinking

  • Collaborate with the marketing team to develop content strategies aligned with brand objectives.
  • Generate innovative campaign ideas to enhance brand engagement and conversions.
  • Analyze performance metrics and optimize content for better results.
  • Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Engage with followers, reply to comments and DMs, and build an active community.
  • Monitor social media trends and suggest creative campaign ideas.
  • Regularly update and optimize Google My Business (GMB) listings for better local visibility.
  • Ensure consistency in branding and communication across all digital channels.

Skills & Qualifications

  • 5–8 years of experience in content writing, copywriting, and social media management.
  • Excellent command of English language (both written and verbal).
  • Strong understanding of SEO principles, hashtags, and social media algorithms .
  • Familiarity with Google My Business, analytics tools, and social listening platforms .
  • Ability to think strategically and execute creatively .
  • Strong organizational and time-management skills.

Nice to Have

  • Experience in design tools like Canva or Photoshop for creating social media visuals.
  • Previous experience in event promotions or managing campaigns for offline events.

What We Offer

  • Opportunity to lead content strategy and make a real impact on brand growth.
  • Creative and collaborative work environment.

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