Product Manager

2 weeks ago

Hyderabad, Telangana, India Demandbase Full time

About the Role

You will be responsible for Demandbase's owned and operated integration options. These include our native connectors (direct connections to leading CRMs, marketing automation platforms, sales engagement platforms, etc.) and our account connector product. These integrations are critical to our customers' core use cases with Demandbase.

This is an excellent opportunity for you to build out Demandbase's flagship integrations while developing a deep expertise in B2B integrations.

Key Responsibilities

  • Native Integrations Strategy & Roadmap
  • Own the product roadmap for native integrations (including but not limited to, Salesforce, Hubspot, Dynamics, Pardot, Outreach, etc.)
  • Conduct market research and identify new integration opportunities based on customer demand and competitive landscape
  • Prioritize integration development based on customer impact, technical feasibility, and business value
  • Define success metrics and KPIs for integration adoption and performance monitoring
  • Account Connector
  • Drive feature development and enhancements
  • Collaborate with internal teams to ensure seamless operation and optimal performance and user experience
  • Monitor connector usage patterns and identify opportunities for improvement
  • Customer and Stakeholder Management
  • Gather requirements from customers, sales, and customer success teams for integration needs
  • Conduct user research and interviews to understand pain points and desired features
  • Work with internal teams to seamlessly utilize newly imported data sets deeply into the Demandbase core product

What we're looking for:

  • 3-5yrs of product management experience
  • Understanding of B2B SaaS landscape, integrations, and business systems
  • Basic understanding of APIs, data synchronization concepts
  • Strong analytical, problem solving skills, and great attention to detail
  • Experience directly communicating with customers
  • Excellent written and spoken communication skills

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