
Cofounder Investor
4 weeks ago
Gulbarga, Karnataka, India
Worxstax
Full time
(Seeking) Co-Founder + Investor
About the OpportunityWe're reimagining women's fashion in India through two complementary brands:
- Storeily – Premium comfort-led basics & Airweev fabric athleisure, strong in-house manufacturing push
- Flanora – Luxury-inspired, content-first capsule brand launching targeting ₹120L+ quarterly revenue in year 2
- Revenue Growth – Growing from ₹70 lakhs in FY 2024–25 to a projected ₹5+ Cr annual run rate in the next 12 months.
- Product Innovation – Launched Airweev – India's first eucalyptus-based, ultra-breathable, sweat-absorbent athleisure fabric.
- In-house Manufacturing – Transitioned from drop-shipping to complete in-house manufacturing to improve quality, reduce costs, and boost ROAS.
- Content-Driven Growth – Built a strong organic social media presence through influencer collaborations, UGC, and engaging campaigns.
- Customer Experience Focus – Two-stage QC process, high-quality DTF prints, and designs tailored for Indian body types.
- Brand Positioning – Established Storeily as a premium yet accessible women's fashion brand with an emphasis on comfort, sustainability, and style.
- Customer Base : Added 10K + Customer base in last 1 year
We're raising pre-seed (₹50L–₹1Cr) to achieve a ₹25 crore combined revenue run rate in 24 months . Why? Because comfort & scarcity-driven fashion is the future. And we need a killer marketer to get us there.
Location: Bengaluru (Hybrid)
Offering:
- Equity + active involvement in shaping 2 fast-growing D2C brands
- ₹50 lakh – ₹1 crore investment into both delightful apparel brands
- Opportunity to co-own both Storeily (women's Airweev basics + athleisure) & Flanora (luxury capsule western-wear)
- Partner in AGGRESSIVE growth strategy for both brands using performance, influencer, and content-led campaigns
- Own marketing budgets across paid (Meta/Google), creator partnerships, and UGC funnels
- Lead brand narratives and visual direction for product launches and season drops
- Drive testing, reporting, and optimization to maintain CAC < ₹300 , ROAS ≥ 3 , and LTV/CAC ≥ 3
- Oversee marketplace partnerships, offline pop-ups, and festive campaigns
- Be front-and-center in investor meetings, co-building investor-friendly milestones
- Proven background in D2C marketing, growth hacking, or performance leadership , preferably with fashion/apparel
- Experience scaling monthly revenue from ₹20L → ₹2.5 Cr in