Digital Marketing Specialist
3 weeks ago
Shift Time: 3 PM to 12 AM (9 hours)
Experience Required: 2 to 4 Years
Responsibilities:
Manage and enhance website traffic and social media presence through strategic use of SEO and content visibility techniques.
Develop and execute innovative strategies to increase the company's visibility on the internet, including blogging, social media posting, and interactive engagements.
Coordinate with graphic designers, content writers, and video editors to ensure timely and effective delivery of digital content.
Oversee the creation and maintenance of social media calendars, ensuring consistent and impactful content that aligns with brand goals.
Analyze performance metrics of all digital marketing activities, provide insights on traffic patterns, and adjust strategies as needed to boost visibility and engagement.
Lead the effort in crafting and adhering to effective digital marketing strategies, including SEO optimization, content marketing, and social media engagement to drive better visibility and brand recognition.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
Demonstrated experience in managing SEO, including comprehensive keyword research, link building, and site optimization.
Strong experience with digital content creation and management, particularly for blogging and social media platforms.
Excellent collaboration and communication skills, capable of working effectively with creative teams to manage digital content.
Preferred Skills:
Proficiency in using digital analytics tools such as Google Analytics and SEO platforms like SEMrush or Moz.
Experience in video content planning and strategy for platforms like YouTube, Instagram, and Facebook.
Ability to adapt to new technologies and marketing trends in a fast-paced environment.
Option Add-On:
Hands-on experience with graphic design tools like Adobe Photoshop, Canva, and Figma is beneficial but not required.
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