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Head of Merchandising

2 months ago

mumbai, India CAREER141 Full time

COMPANY: Leading Apparel ManufacturerPOSITION: Head of MarketingLOCATION: BangladeshMONTHLY SALARY: Open to discuss + accomodation+ vehicle + fuel and other benefitsOVERVIEW: The Head of Marketing will be responsible for developing and implementing strategic marketing initiatives to drive growth and profitability for our apparel brand, with a particular focus on denim products. This role requires a dynamic leader with extensive experience in apparel marketing and a proven track record in managing client accounts and achieving sales targets. The successful candidate will play a key role in shaping the company's market presence and expanding its customer base.RESPONSIBILITIES:Develop and execute comprehensive marketing strategies to enhance brand visibility and drive sales growth.Oversee all marketing activities, including market research, advertising campaigns, promotions, and product launches.Manage and mentor the marketing team, ensuring effective collaboration and high performance.Build and maintain strong relationships with key clients and stakeholders.Analyze market trends and competitor activities to identify opportunities and threats.Monitor and report on marketing performance metrics, adjusting strategies as needed to meet objectives.Coordinate with other departments, including sales and production, to align marketing efforts with overall business goals.Ensure the effective allocation of marketing budgets and resources.PRE - REQUISITES:Bachelor’s degree in Business Management, Textile, Marketing, or a related field.Minimum of 8 years of experience in apparel merchandising/marketing , with a strong focus on denim products.