Marketing Operations Specialist

4 weeks ago


Bengaluru, India Zluri Full time

About Zluri:

Zluri ( is a comprehensive SaaS Operations (SaaSOps) management platform for IT teams. It helps IT teams Discover, Manage, Secure, and Comply across multiple SaaS applications, all from a single dashboard. In short, Zluri puts the IT team back in control of their new SaaS-ified landscape.


Job Brief:

Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.


Responsibilities:

  • Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events
  • Build, test, deploy, and optimize processes across all stages of the marketing funnel
  • Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM
  • Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation
  • Support the marketing team on product launches and field marketing initiatives
  • Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities
  • Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.



Requirements:

  • Minimum of 2 years of experience in a Marketing Operations or a similar role
  • Good attention to detail
  • Excellent verbal and written communication skills
  • Excellent analytical and problem-solving skills
  • Experience with reporting and analytics
  • Ability to work independently in a fast paced environment
  • A solid understanding of Salesforce and HubSpot
  • Past experience working for an early stage startup is an added advantage


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