[Apply in 3 Minutes] Communications and Visual Arts Lead

4 weeks ago


Delhi, India Tilfi Full time
Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship.

We are looking for a Communications and Visual Arts Lead who will be responsible for managing and implementing brand and visual communication strategies for Tilfi. They will work to achieve a cohesive visual identity for the brand and lead communications to achieve the brand's creative and business objectives.

Key Responsibilities

- Lead a team of in-house specialists (graphic design, copywriting and image/video production) as well as external creatives to create quality, clutter-breaking content for the brand- Develop and implement effective communication strategies that align with the brand’s goals and objectives- Manage content creation and delivery for the organisation’s website, email communication, social media platforms, and other brand touch points- Manage creation of on-brand marketing and brand identity materials including lookbooks, packaging designs, ad-creatives, and other promotional material- Build and deliver communication strategies for customer engagement and experience (both online and offline)- Develop and coordinate budgets for communication campaigns and events- Conceptualize and execute artistic/creative external collaborations for the brand

Additional Responsibilities (Good to have)

- Coordinate with the PR agencies to build and maintain relationships with media outlets, journalists, and other key stakeholders- Coordinate and manage events and marketing activations, such as product launches or press/influence events

Required Skills and Qualifications

- Bachelors or Masters Degree in Design or an artistic field.- At least 4 years of experience in design and communications, with a proven track record of success.- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.- Strong Graphic and Visual Design skills.- Experience in creating brand and/or fashion campaigns.- Interest in writing and editing, with the ability to manage a copywriting team.- Knowledge of digital marketing and social media platforms.

If you are passionate about communication and have a track record of success in visual and brand communications, this could be the perfect job for you.

PS: This is not a remote position, this is an in-office role.

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