Internal Communications Manager
3 days ago
Position: Internal Marketing Communication Executive / Manager
Department: Marketing & Communications (Marcom)
Reporting to: Head – Marketing & PR
Location: Navi Mumbai
Experience: Minimum 3 years in Internal Marketing
Employment Type: Full-Time
Role Overview:
We are seeking a dynamic and proactive Internal Marketing Communication Executive / Manager to drive engagement, foster company culture, and ensure effective communication across our organization. The ideal candidate will have a solid background in internal marketing, with a proven ability to craft and execute strategies that enhance employee experience, align teams with company objectives, and reinforce our brand values.
Key Responsibilities:
Internal Communications:
- Develop and implement internal communication strategies to ensure alignment with company goals.- Manage leadership communications and organizational updates.
Content Creation
- Develop engaging content for internal communication channels, including newsletters, internet, and email campaigns.- Collaborate with various teams (HR, Leadership, PR and Departments) to gather insights and craft content that aligns with organizational goals.- Create and manage content calendars for consistent and timely delivery of internal campaigns.- Draft and edit copy for internal events, announcements, and organizational updates, ensuring clarity and alignment with the company’s tone of voice.- Produce multimedia content, such as videos, infographics, and presentations, to support internal initiatives.- Monitor and evaluate engagement metrics to refine content strategies and improve employee communication.
Employee Engagement and Culture Building:
- Plan and execute initiatives to foster a positive work culture and enhance employee morale.- Work with HR and L&D teams to plan and organize activities / events such as team-building activities, employee recognition programs, and cultural celebrations.- Conduct surveys and feedback sessions to gauge employee sentiment and drive improvements.
Campaigns and Branding:
- Develop and execute internal marketing campaigns to drive awareness of key initiatives and programs.- Ensure consistent messaging and branding across all internal platforms and materials.- Collaborate with HR and other departments to promote learning, development, and wellness programs.- Plan and execute region-specific events and webinars, ensuring they cater to both internal stakeholders and external audiences.- Collaborate with internal teams, Business Unit heads, and global marketing counterparts to ensure geo-specific strategies align with organisational goals.- Lead both internal and external marketing efforts, ensuring consistent messaging and alignment with LS Digital’s broader brand strategy.
Collaboration
- Work closely with cross-functional teams, including BU, Group Companies, Sales, HR, PR and Operations, to ensure alignment of internal campaigns with overall business objectives.- Coordinate with creative teams for timely execution of marketing materials and campaigns.- Foster a collaborative environment by sharing ideas, feedback, and insights across teams to improve project outcomes.
Stakeholder Management
- Act as a key point of contact for internal stakeholders to gather requirements, provide updates, and manage expectations on various marketing initiatives.- Build and maintain strong relationships with leadership, department heads, and other internal stakeholders to understand their needs and align communication strategies accordingly.- Ensure transparency by providing regular reports and feedback on campaign performance, timelines, and deliverables.
Measurement and Reporting:
- Track and analyse the effectiveness of internal marketing campaigns and initiatives.- Prepare reports on engagement metrics and provide insights to drive continuous improvement.
Qualifications and Skills:
- Bachelor’s degree from any stream. Additional advantage if from Marketing, Communications, Business, or a related field.- Minimum 3 years of experience in internal marketing, employee engagement, or internal communications.- Excellent verbal and written communication skills.- Strong project management and organizational skills.- Proficiency in digital tools and platforms for internal communication (e.g., MS Office, SharePoint, Microsoft Teams).- Creative mindset with the ability to develop engaging content and campaigns.- Analytical skills to measure the success of campaigns and initiatives.
Preferred Qualifications:
- Experience in a fast-paced, dynamic environment.- Familiarity with employer branding strategies.- Knowledge of change management principles.
Why Join Us?
At LS Digital, we value our people as much as our clients. Join our team to contribute to a vibrant work culture, drive impactful initiatives, and make a difference in the lives of our employees.
Apply now and become an integral part of our journey.
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