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Marketing Research Analyst
3 days ago
Key Responsibilities:
1. Market Analysis:
- Conduct comprehensive market research to identify industry trends, market opportunities, and competitive threats.- Analyze market conditions, including customer demographics, preferences, needs, and buying habits.
1. Data Collection:
- Design and implement research methodologies, such as surveys, interviews, focus groups, and questionnaires.- Utilize various data sources, including online databases, industry reports, and internal data.
1. Data Analysis:
- Use statistical software and tools (e.g., SPSS, SAS, R, Python) to analyze data and generate actionable insights.- Interpret complex data sets and identify patterns, trends, and correlations.
1. Reporting:
- Prepare detailed reports and presentations for senior management, summarizing research findings and providing strategic recommendations.- Visualize data through charts, graphs, and other data visualization tools to facilitate understanding.
1. Competitive Analysis:
- Monitor competitor activities, including product launches, marketing strategies, pricing, and market positioning.- Conduct SWOT analysis to evaluate the company’s market position relative to competitors.
1. Customer Insights:
- Analyze customer feedback, reviews, and surveys to understand customer satisfaction and areas for improvement.- Segment customers based on behavior, demographics, and preferences to tailor marketing strategies.
1. Collaboration:
- Work closely with cross-functional teams, including product development, sales, and digital marketing, to align research insights with business goals.- Collaborate with external vendors and research agencies when necessary.
1. Trend Monitoring:
- Stay up-to-date with the latest industry trends, technologies, and best practices in market research and analysis.- Provide thought leadership on emerging market trends and their potential impact on the business.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field.- Proven experience as a Marketing Research Analyst or similar role, preferably in the IT industry.- Strong analytical skills with proficiency in statistical analysis and data visualization tools.- Excellent written and verbal communication skills.- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and statistical software (e.g., SPSS, SAS, R, Python).- Strong organizational skills and attention to detail.- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications:
- Master’s degree in Marketing, Business Administration, Statistics, or a related field.- Experience with data visualization tools such as Tableau or Power BI.- Knowledge of digital marketing and web analytics tools (e.g., Google Analytics, SEMrush).- Familiarity with CRM software and databases.
Work Environment:
- Office-based with occasional travel for market visits, industry events, and conferences.- Collaborative and fast-paced work environment.
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