Brand and Content Lead

1 week ago

Bengaluru, India CHK Full time

Company Description

CHK is a direct-to-consumer (DTC) footwear brand designed for India's fashion-seeking youth. With a commitment to design innovation and an end-to-end vertically integrated ecosystem, CHK aims to redefine footwear for the modern Indian consumer. By addressing systemic challenges in the footwear industry, CHK delivers stylish, high-quality products that meet the demands of the country's fashion-conscious youth.

Job Overview

We are creating a lifestyle footwear brand that is bold, aspirational, and rooted in culture. We are looking for a
young, dynamic Brand & Content Lead

who can shape the brand identity, craft its voice, and bring it alive through powerful storytelling, campaigns, and creators.

This role is about building the brand from the ground up, defining how it looks, sounds, and feels, and making it part of conversations that matter. Social media, content, and influencer partnerships will be the core engines to do this, but the canvas goes beyond: from product drops and collabs to community building and cultural activations.

What You'll Do

  • Brand storytelling

: Define and grow the brand's narrative so it feels aspirational, relatable, and distinctive.

  • Content creation and strategy

: Build and execute content plans across Instagram, YouTube, and emerging platforms. From Reels to Shorts to collabs, you will be the brain behind it.

  • Influencer and creator partnerships

: Identify, onboard, and manage creators who fit the brand's energy. Build long-term relationships, not just one-off posts.

  • Campaigns and drops

: Conceptualize and execute product launches, collaborations, and cultural moments with high recall value.

  • Community building

: Turn followers into fans and fans into advocates. Drive engagement through smart formats, interactive content, and collaborations.

  • Metrics and growth

: Track what is working, double down, and keep scaling. Understand reach, engagement, and conversions and use them to guide decisions.

What we are looking for

  • Someone who lives and breathes the creator and content world and knows what is trending before it trends.

  • Experience in brand, content, or influencer marketing (4+ years). Could be from a brand, agency, or as a creator yourself.

  • A natural storyteller who can turn a shoe drop into a cultural moment.

  • Sharp execution skills: you can ideate, brief, manage shoots, and ship content fast.

  • Comfort with data: you know how to read metrics and make creative and business decisions.

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