Manager - copywriter/content writer

4 weeks ago

Erode, India Emeritus Full time

About DaskalosDaskalos is reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. We’re making international degrees more accessible and relevant for Indian students—and building a bold, future-forward education brand in the process.Role OverviewWe’re looking for a sharp, versatile Copywriter to shape the voice of Daskalos and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you’ll craft compelling, conversion-oriented copy that informs, excites, and drives action.This is a hands-on creative role where you’ll work closely with designers, marketers, and video teams to bring each university’s offering to life through engaging and effective communication.What You’ll DoWrite copy across a variety of marketing formats:Google search and display adsMeta and other social media ad captionsBrochures, flyers, and student handbooksWebsite and landing page contentEmail marketingVideo scripts (explainer, testimonial, promotional)Adapt tone and messaging to fit each university brand and campaign objectiveCollaborate with design, performance marketing, and admissions teams to align messaging with audience needsParticipate in brainstorming sessions and creative reviewsOptimize existing copy for clarity, engagement, and conversionsMaintain consistency across all touchpoints, while staying responsive to data and feedbackWhat We’re Looking For2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brandStrong portfolio showcasing digital ads, social content, and multi-format campaignsAbility to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonatesSharp attention to detail, grammar, and storytellingComfort working in a fast-paced, iterative environmentBonus: Experience with performance marketing or knowledge of student acquisition journeysWhy Join UsBe part of a mission-driven company making global education more accessibleWork with global university partners and cross-functional creative teamsGrow in a dynamic, startup-like environment where ideas and ownership matter

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