Associate Manager

2 weeks ago

Gurugram, India Majid Al Futtaim Full time

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.


Job Title:

Associate Manager - Onsite Campaign | MAF Retail | Gurgaon


Role Summary:

The Associate Manager - Onsite Campaign is responsible for preparation, activation, delivery and optimization of MAF Precision Media campaigns across various digital media channels. The role holder is also responsible for cross-functional teams (i.e. sales, ecommerce, onsite) alignment to deliver successful MAF Precision Media campaigns/ activations.

He/she will also be responsible for monitoring campaign performance and effectiveness, feedback and co-ordinate with yield manager to identify areas for improvement and perform optimization.


Role Profile:

  • Activate and deliver digital campaigns across various platforms, from timeline management through to creative approval, trafficking, and troubleshooting
  • Plan, coordinate, and execute onsite campaigns across various media channels
  • Accountable for maximising budget utilisation & campaign ROAS performance
  • Troubleshoot creative issues and monitor under/over delivery issues
  • Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance
  • Monitor campaign performance and effectiveness, analyzing metrics and collaborate with yield manager to develop actionable insights
  • Measure and optimize campaigns using dashboards & analytics reports against delivery and KPI objectives
  • Contribute to digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption
  • Drive collaboration with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimisation success.
  • Responsible in documentation for approvals & ensure nothing is missed across multiple campaigns running concurrently.


Requirements:

  • Minimum 6 years in the related function
  • Preferably 3+ years in the retail/ media business or closely related industry
  • Experiences in working with eCommerce environment/ CMS will be a plus
  • Familiar with creative assets with a creative mind set
  • Understanding of campaign workflow management tool
  • Knowledge of technical market standards (ad-serving, SSP, DSP, etc.) is preferred
  • Previous experience in a similar Digital Campaign Delivery/Performance Marketing role, gained in either an agency or fast paced client-side environment.

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