Creative Producer
3 days ago
At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners' businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers' everyday lives.
Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside.
Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients.
Overview
SCATTER is looking for a Creative Producer who is driven to devise and deliver concepts and content for some of India’s largest brands across BFSI, Telecom, FMCG, and Automobile sectors, with a core focus on social media videos. You will study brands, decode briefs, study trends and develop and execute innovative benchmark video concepts that can be amplified across social media platforms to communicate brand messages to relevant audiences. You will not only be studying the latest digital trends but also setting them, along with developing a unique voice for the brand, creating the most impactful and creatively stimulating video narratives.
What's the role?
Position: Creative Producer
CTC: Up to 12 LPA per annum
CTC Breakup – A 10% variable component is part of the above CTC and will be released upon completion of one year. Subject to being on the payroll and not serving a notice period.
City: Mumbai
Experience: 5+ years
Who are we looking for?
- 5+ years of experience in producing and ideating branded videos as a creative director/creative producer.- Proven track record in creating content for social media platforms like Instagram Reels, YouTube, and other emerging channels that align with brand messaging and resonate with target audiences.- Experience with AI Tools: Proven experience in utilizing AI tools for video production and editing.- Bulk Video Production: Experience in producing bulk AI-generated videos efficiently while maintaining high standards of quality and creativity.- Digital Trends Expertise: Deep understanding of current digital trends and the ability to set new trends through innovative video content.- Project Management: Strong project management skills, with experience leading complex video projects involving multiple stakeholders and tight deadlines.- Previous work experience with a network, studio, or production house.- Deep understanding of the digital content landscape in India.- Technical Proficiency: Strong technical skills in video production, including pre-production, shooting, and post-production processes.- Collaboration and Communication: Excellent interpersonal, presentation, and communication skills, with the ability to work effectively in a team environment and build strong industry networks.
Responsibilities:
- Platform Focus: Specializes in creating content specifically for social media platforms like Instagram Reels, YouTube, and emerging channels.- Trend Setting: Not only follows but sets digital trends, ensuring content is engaging and relevant to current social media landscapes.- AI Tools: Utilizes AI tools for video production and editing to enhance efficiency and creativity.- Audience Engagement: Focuses on creating content that drives engagement, shares, and interactions on social media.- Short-Form Content: Often produces shorter, more frequent content tailored to the fast-paced nature of social media consumption.- Comfortable with public speaking, pitching, and defending ideas with clear articulation.- Oversee the execution of production from a creative standpoint on multiple series and films simultaneously.- Build a strong network with creative professionals in the industry.- Constantly look for new ways for the creative team to work to improve efficiency and foster creativity.
Measuring Success:
- Brand Sentiment: Analyze the tone and sentiment of comments and feedback to gauge audience perception.- Creative Innovation: Assess the originality and creativity of the content produced.- Client Satisfaction: Gather feedback from clients regarding the quality and impact of the videos.- Trend Setting: Evaluate the producer's ability to set and follow digital trends.- Content Quality: Review the technical and aesthetic quality of the videos.- Team Collaboration: Measure the effectiveness of collaboration with other team members and stakeholders.- Process Metrics:- Adherence to Timelines: Track the ability to meet deadlines and stay on schedule.- Efficiency: Evaluate the efficiency of the production process, including the use of AI tools.- Pitch Success Rate: Measure the number of pitches made versus those that are accepted and executed.- Growth and Development:- Skill Enhancement: Monitor the continuous improvement and upskilling in video production and AI tools.- Network Expansion: Track the growth of professional networks and industry connections.
What will you bring to the table?
· Avid interest in producing and ideating for branded videos
· Skills to collaborate with multiple stakeholders on a project and execute on tight deadlines
· Has worked with a network, studio or production house.
· Has a deep understanding of the digital content landscape in India.
· Strong interpersonal, presentation and communication skills
· A strong understanding of branding nuance, products and core messaging
· Production knowledge across technical and creative processes
· Skillful in finding stories and research across social and offline channels.
And finally, what's it like working with us?
We value what makes each of our team members different and prioritise creating a space where everyone feels empowered to do their best.
Along with an exciting salary package and medical insurance, you'll also enjoy an annual week off for the whole crew from Christmas to the New year (yeah, it's on the house, not cutting into your regular leave stash).
This is a place where your ideas matter, and your career growth is a big deal. We can't wait to have you on board and be part of the Scatter story
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