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Performance Marketing Manager

2 months ago

gurgaon, India Tide Full time
Who are Tide?
At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the team
Tide specialises in Prepaid Payment Instruments (PPIs) , such as smart cards and digital wallet which helps us to get access to the amount already prepaid. This means we can make purchases without transferring money. You will be Part of Member Engagement Marketing Team as a
Senior Manager - Performance Marketing
About You
We are seeking a talented and experienced Performance Marketing Manager to join our team. The ideal candidate will have a strong background in running campaigns across multiple digital channels, possess hands-on experience in planning and executing digital campaigns, and demonstrate proficiency in utilizing Marketing Measurement Platforms (MMP) and Google Analytics (GA).
Additionally, experience with a main focus on app downloads is highly desirable
Key Responsibilities::
Develop and execute performance marketing strategies across various digital channels such as search engines, social media platforms, display advertising, email marketing, and others, with a strong emphasis on driving app downloads.
Plan, implement, and optimise digital advertising campaigns to drive acquisition, while ensuring optimal return on investment (ROI) .
Conduct thorough market research and analysis to identify target audiences, understand consumer behaviour, and stay informed about industry trends and competitors.
Utilize Marketing Measurement Platforms (MMP) and Google Analytics (GA) to track, measure, and analyze campaign performance metrics, including but not limited to click-through rates (CTR), conversion rates, cost per acquisition (CPA), with a focus on app download metrics.
Manage end-to-end member pre and post onboarding to drive revenue.
Generate insightful reports and provide data-driven recommendations to improve campaign effectiveness, optimize budget allocation, and enhance overall marketing performance.
Collaborate cross-functionally with internal teams, including product management, creative, and analytics, to align marketing initiatives with business goals and ensure consistent brand messaging.
Stay updated on emerging digital marketing tools, platforms, and best practices, and proactively identify opportunities for innovation and optimization.
Drive product marketing initiatives to effectively position TIDE in the market, including developing messaging, creating marketing collateral, and supporting product launches.
Qualifications & Desired Background:
Masters degree in Marketing, Business Administration, or a related field.
Prior experience of 7-10 years in performance marketing within the financial services industry, specifically with credit cards, app-based fintechs, or cashback cards, is highly preferred.
Strong understanding of digital marketing channels and platforms, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and others.
Hands-on experience with Marketing Measurement Platforms (MMP) such as AppsFlyer, Adjust, or similar tools, as well as proficiency in Google Analytics.
Familiarity with the unique challenges and opportunities within the financial sector, including regulatory considerations, competitive landscape, and consumer preferences.
Proven track record of driving successful digital marketing campaigns for financial products or services, with a focus on customer acquisition, retention, and revenue growth.
Demonstrable experience in driving app download campaigns, including optimizing app store listings and running user acquisition campaigns.
Understanding of the intricacies of credit card marketing, cashback programs, and mobile banking apps, including key features, benefits, and value propositions.
Knowledge of industry-specific metrics and KPIs, such as customer lifetime value (CLV), churn rate, average revenue per user (ARPU), and net promoter score (NPS).
Proven experience in conducting A/B testing and multivariate testing to optimize campaign performance, improve conversion rates, and enhance user experience.
Demonstrated ability to conceptualize creative and compelling marketing campaigns, including developing innovative ad concepts, messaging strategies, and visual assets.
Experience in creating and optimizing ads in multiple languages to effectively reach diverse target audiences and maximise campaign reach and impact.
Proficiency in leveraging advanced optimization techniques and strategies to improve ad relevance, targeting accuracy, and overall campaign effectiveness across different digital channels.
Strong analytical skills and attention to detail, with the ability to analyze campaign data, identify actionable insights, and implement optimization tactics to drive continuous improvement.
Familiarity with industry-leading ad platforms, creative tools, and optimization technologies to streamline campaign management processes and enhance campaign performance.
Ability to collaborate effectively with internal teams and external partners to execute integrated marketing campaigns and ensure alignment with brand guidelines, messaging strategies, and campaign objectives.
What youll get in return:
25 days holiday
Additional health and dental insurance
Fully covered Multisport card
Food vouchers
We invest in your development with a 40,000 INR professional L&D budget per year and up to three L&D paid days off
Snacks, light food, drinks in the office
Enhanced family-friendly leave
Flexible working
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We believe its what makes us awesome at solving problems We are One Team and foster a transparent and inclusive environment.