Marketing and Product Manager

2 days ago

Ludhiana, India Evolvous Infotech Full time

User Acquisition & Product Marketing Manager

Location- Remote

Time- 9am- 6pm

Were seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launcha new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.

Must-Haves

  • Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies
  • Proven track record of launching products and driving scalable user growth
  • Excellent communication, storytelling, and stakeholder management skills
  • Familiarity with growth tools for campaign automation, analytics, and engagement
  • Ability to balance strategy and execution, with hands-on experience.

Key Responsibilities

Positioning & Messaging

  • Develop clear, compelling product positioning and messaging frameworks
  • Define and refine target personas, key use cases, and value propositions
  • Craft end-to-end go-to-market strategies aligned with product goals

User Acquisition & Growth

  • Lead multi-channel campaigns to acquire and retain users
  • Run targeted outreach through email, LinkedIn, social, and referral programs
  • Build and execute referral and incentive programs to fuel organic growth
  • Collaborate with content creators, influencers, and partners to expand reach
  • Identify and deploy growth tools to optimize performance

Content & Campaign Execution

  • Own product-aligned content strategy across web, social, and email
  • Produce and manage marketing assets including videos, product explainers, and walkthroughs
  • Support the creation of landing pages, email sequences, and onboarding content

Product Launches & Feature Rollouts

  • Lead product and feature launches in collaboration with product, design, and engineering
  • Develop launch plans, internal enablement material, and promotional content
  • Ensure coordinated execution and alignment across teams

Sales & Customer Enablement

  • Partner with sales, support, and success teams to create collateral
  • Provide marketing assets such as FAQs, decks, one-pagers, and scripts
  • Align marketing communication with user journey touchpoints

Customer Insights & Market Research

  • Gather market intelligence and user feedback to shape campaigns and messaging
  • Track trends, competitive positioning, and behavioral patterns across regions
  • Provide insights that influence product development and marketing strategy

Web, App & Campaign Support

  • Coordinate with web and growth teams to optimize messaging across platforms
  • Oversee content for app stores, SEO/SEM, and digital marketing channels
  • Support A/B testing and conversion rate optimization

Analytics & KPI Ownership

  • Monitor metrics like CAC, retention, activation, engagement, and referrals
  • Analyze acquisition funnels and campaign performance
  • Share actionable reports and insights with leadership and stakeholders

Budget Forecasting & ROI

  • Forecast marketing budgets across campaigns and channels
  • Optimize spend for efficiency and high return on investment
  • Recommend tools and platforms to streamline operations

What You Bring

  • Entrepreneurial mindset with hands-on execution skills
  • Analytical rigor and data-driven decision making
  • Familiarity with user behavior psychology, both B2C and B2B
  • A proactive, collaborative approach to working with cross-functional teams

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