Performance Marketing Expert

1 month ago

Delhi, India My Care International Full time
Shift Timing: 6: pm IST to 4:30 am IST (US Night Shift)

Salary Range: 3.6 LPA to 7.2 LPA (INR)

Experience: 3-5 years minimum.

About Us: My Care Labs is a leading healthcare service providers dedicated to delivering high-quality care and innovative solutions to our clients globally. We are committed to leveraging digital marketing strategies to expand our reach and enhance our brand presence.

Job Description:

We are seeking a highly skilled Performance Marketing Expert with comprehensive experience in all ad platforms, primarily Google Ads and Analytics. The ideal candidate will have a deep understanding of creating sales funnels with impeccable conversion tracking to optimize our marketing campaigns effectively.

Key Responsibilities:

1. Develop and implement performance marketing strategies across various ad platforms to drive traffic, leads, and conversions.2. Plan, execute, and optimize campaigns on Google Ads, ensuring maximum ROI and adherence to budget constraints.3. Utilize Google Analytics and other relevant tools to analyze campaign performance, identify key metrics, and make data-driven decisions.4. Create and manage sales funnels to guide potential customers through the conversion journey, focusing on lead generation and customer acquisition.5. Conduct A/B testing and other experiments to refine targeting, messaging, and creative elements for improved campaign performance.6. Collaborate with cross-functional teams, including design and content, to develop compelling ad creatives and landing pages.7. Stay updated with industry trends, best practices, and algorithm changes to maintain competitive advantage and drive innovation.8. Provide regular reports and insights on campaign performance, highlighting key findings and recommendations for optimization.

Requirements:

1. Bachelor's degree in Marketing, Business, or related field.2. Proven experience in performance marketing with expertise in Google Ads and Analytics.3. Strong understanding of conversion tracking, attribution models, and sales funnel optimization.4. Proficiency in analyzing data and interpreting results to drive actionable insights.5. Excellent communication and collaboration skills with the ability to work effectively in a remote team environment.6. Detail-oriented with a passion for continuous learning and self-improvement.7. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.8. Prior experience in the healthcare industry is a plus but not required.

How to Apply:

If you meet the above qualifications and are eager to join a dynamic team committed to making a difference in healthcare, please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position.

Note: This position offers a night shift (US shift) schedule. Candidates must be comfortable working during these hours.

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