▷ (15h Left) Brand Manager
1 day ago
You’ll be based at: Corporate office, Bangalore (IBC Knowledge Park)
You’ll be aligned with: Head of Marketing
You’ll be joining our: Brand Marketing Team
What you’ll do at Ather:
- Conceptualize and execute campaigns for products and services- Strengthen brand positioning, build brand salience & aspiration- Build brand equity via innovative campaigns & projects- Mine for actionable consumer insights- Oversee end-to-end execution of campaigns- Collaborate with Creative, Insights , PR, Media, Event, Program, Product and Sales teams- Formulate and execute GTM strategy for Service Marketing, International Marketing and Allied products to drive business goals- Manage brand alliances & associations- Create pipeline of content & ideas with relevant 3rd parties- Scout for sponsorship & association opportunities; events, films, shows, sports & more- Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online
Here’s what we’re looking for:
- Strong understanding of brand and marketing fundamentals- Hands-on experience in handling integrated campaigns across different product lines- Knack of picking customer insights through data, interactions and observations- Excellent cross functional working capabilities to ideate, align and work in a fast paced environment- Strong brief-writing and execution skills- Advanced agency-handling and partner-relationship management- Moderate to advanced understanding of media planning and setting KPIs: Online & Offline- Trade & sales understanding- Openness to travel every month
What you bring to Ather:
- An MBA degree in marketing stream from tier 1/2 institutes- Experience of 8-10 years in Marketing preferably from automotive industry
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