Social Media Executive

We re Hiring

Looking for a Social Media Executive (E-commerce | Shopify) to join our growing team.
Location: Hybrid
Experience: 2-4 Years

About Mastroke :

At Mastroke, we dont just run campaigns- we create digital breakthroughs. Founded in
2019, we have grown into a 100+ strong team of creatives, strategists, and marketers, united by
one mission: helping businesses grow fearlessly in the digital era.
As an official Shopify Partner, we specialize in scaling e-commerce brands across the US, UK,
Canada, and beyond. From paid ads and social media to content and branding, our
performance-driven strategies are designed to move the needle, not just the metrics.

Why Join Mastroke?

Grow With Every Project: Each assignment is an opportunity to learn, upskill, and
accelerate your career.
Work With Global Brands: Collaborate with clients from diverse industries.
Results-Driven: We mix creativity with data to deliver measurable outcomes.
Open Culture: A flat structure that values ideas, teamwork, and agility.
Proven Impact: Our campaigns not only generate revenue but also earn industry
recognition.

What we are looking for:

We are seeking a dynamic and detail-oriented Social Media Executive to manage and optimize
social media campaigns for our e-commerce clients, primarily based in the US, UK, and Canada.
The ideal candidate should have hands-on experience with Shopify and a strong understanding
of B2C marketing strategies tailored for online shopping platforms.

What you will do:

Social Media Strategy & Execution: Plan, create, and manage social media strategies for
e-commerce clients across platforms including Facebook, Instagram.

The candidate must have hands-on experience in creating and managing ads on
Facebook (Business Account), which includes campaign setup, targeting, budget
allocation, performance monitoring, and optimization to drive ROI.

SMO & Brand Visibility: Develop and implement effective Social Media Optimization
(SMO) strategies to increase brand awareness, engagement, and audience growth.

International Client Handling: Manage accounts for US, UK, and Canadian clients,
ensuring campaigns are localized, culturally relevant, and performance-driven.

Shopify Integration: Work on Shopify-based projects, aligning social campaigns with
store activities, promotions, and sales objectives.

Tracking & Analytics: Implement and monitor tracking codes, pixels, and analytics tools
to measure campaign effectiveness.

Performance Optimization: Optimize campaigns and content to drive customer
acquisition, engagement, and long-term retention.

Reporting & Insights: Analyze campaign performance, prepare detailed reports, and
provide actionable recommendations for continuous improvement.

Market Awareness: Stay updated on the latest social media trends, tools, and
e-commerce best practices to ensure innovative strategies.

Required Skills & Qualifications:

2-4 years of experience in social media management for e-commerce (B2C).
Strong knowledge of social media platforms, algorithms, and paid campaign
management.
Hands-on experience with Shopify platform (mandatory).
Experience in setting up and managing tracking codes, pixels, and analytics integrations.
Excellent communication and client-handling skills (international exposure preferred).
Ability to work in a fast-paced environment and deliver results within deadlines.

Preferred Qualifications:

Advanced knowledge of Shopify store integrations, apps, and custom tracking.
Prior experience with e-commerce brands or agencies handling B2C clients.

Perks and Benefits:
Global project involvement and international client coordination
Weekly knowledge-sharing and team learning sessions
Opportunity to explore and integrate cutting-edge tools and AI solutions to transform
how we work
Flexible working atmosphere