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Head of Digital Marketing

2 months ago

Gurgaon, India T&N Business Services Full time
We are looking for Performance Marketing Head - Gurugram location and Job details are mentioned below:

Expeience Required : 15+yrsLocation - GurugramWork Mode - WFO

Title: Head Performance Marketing (Global + IN)

Function Related Activities/Key ResponsibilitiesYou will be responsible for driving revenue growth and expanding market share within the digitalmarketing sector, specifically targeting the US, INDIA, Southeast Asia. This role calls for anindividual with extensive experience in US sales and digital marketing, capable of developing andexecuting innovative sales funnel strategies.You will be tasked with conducting comprehensive market analysis to identify new businessopportunities and staying ahead of industry trends. A key responsibility will be setting up andmanaging a large, high-performing funnel. Setup email marketing team. Additionally, you will need tohave expertise in managing ads campaigns and a proven track record in overseeing a portfolio withAds spends of over 1 million USD for lead generation campaigns feeding a sales team of 200associates.Your strategic vision and leadership will be pivotal in achieving sales goals and driving the successof the digital marketing division in the US market.

Core Responsibilities● Establish the US Performance marketing function from inception, processes, SOPs andstrategies.● Develop a comprehensive sales plan tailored to the US market, considering marketdynamics, customer preferences, and competition.● Introducing data-driven insights, defining Key Performance Indicator (KPI) to enhanceperformance tracking and augmenting. Click-Through Rate (CTR%) in PerformanceMarketing.● Craft a tailored GTM strategy for ads placement with targeted positioning and messaging fordiverse customer segments, focusing on the SMB segment, generating MQL of ~10,000leads per day● Led content marketing, organic website traffic, lead onpage and offpage activities● Optimized bidding strategies, manage ROAS, programmatic Ads. Monitor TOF, MOF, BOF● Conduct comprehensive market analysis to identify new business opportunities andanticipate industry trends.● Establish and lead a high-performing Performance marketing, email marketing, SEO teams.

● Foster a culture of excellence and continuous improvement within the sales team.● Oversee the planning, execution, and optimization of ad campaigns to ensure maximum ROIand effectiveness.● Utilize deep expertise in digital marketing to enhance campaign performance and drivecustomer acquisition.● Utilize sales analytics and KPIs to measure performance, identify areas for improvement,and drive continuous optimization.● Create accurate sales forecasts and set performance targets, ensuring alignment with overallbusiness objectives.● Monitor sales performance and implement strategies to achieve and exceed targets.● Oversee a portfolio with at least $5 million USD in annual revenue, ensuring profitability andgrowth. Ownership of COA ensuring a limit of 20%, optimized strategy for passive learning /buying.● Identify and capitalize on new market opportunities in the US, leveraging in-depth knowledgeof the market landscape.Expertise Required● Extensive experience (typically 10+ years) in US sales and digital marketing, particularlyfrom an India-based operation.● Proven track record of managing large funnels for scaled operations, experience inmanaging funnels for SMB audience is a big +● Deep expertise in planning, executing, and optimizing digital ad campaigns.● Strong analytical skills with the ability to conduct comprehensive market analysis and salesforecasting.● Excellent leadership and team management skills, with a history of fostering ahigh-performance culture.● Exceptional communication and interpersonal skills, with the ability to build and maintainstrategic partnerships.● Proficiency in using CRM software, sales analytics tools, and digital marketing platforms.● Ability to work in a fast-paced, dynamic environment and adapt to changing marketconditions.● Results-oriented with a strong focus on achieving and exceeding sales targets.● Strategic thinker with a visionary mindset and the ability to drive innovation.

RegardsKomal