Creative Lead

1 week ago

Delhi, Delhi, India ShepHertz Technologies Full time
Role Overview
We're looking for a Creative Lead who can visually translate our brand story across both B2B and B2C audiences. This role blends design, short-form & long-form video editing, AI-assisted content creation, and platform-specific creative thinking to deliver content that stops the scroll, builds trust, and drives conversions.
You'll work closely with the Social Media Strategist to create LinkedIn-ready professional content and Instagram-first engaging visuals, using AI tools to speed up design, editing, and creative brainstorming.
Key Responsibilities
Content Creation
Design static posts, carousels, infographics, and ads for multiple channels (LinkedIn, Instagram, Facebook, YouTube).
Edit short-form videos (Reels, TikToks, Shorts) and long-form videos (YouTube, LinkedIn webinars, explainer videos).
Create platform-specific adaptations — understanding what works for B2B (LinkedIn) vs B2C (Instagram/Facebook).
Add on-screen copy, hooks, and CTAs to creatives (provided or co-created with strategist).
Use AI tools for design inspiration, quick mockups, and video editing
Platform-Specific Creative Strategy
For LinkedIn: Focus on professional, thought-leadership-aligned designs, case study visuals, and clean animations.
For Instagram: Focus on high-impact visuals, trending audio reels, UGC-style content, and storytelling graphics.
Brand Consistency
Maintain and evolve the visual identity across all channels, for both professional and consumer-facing audiences.
Ensure all creatives reflect the right tone for the target audience.
Creative Innovation
Stay on top of B2B and B2C social trends, video formats, and design best practices.
Suggest and test new creative formats based on performance data.
Collaboration
Work with the strategist to align creative with campaign goals, funnel stage, and audience type.
Adapt and iterate creatives based on analytics and A/B test results.
Key Skills & Tools
Design: Canva, Photoshop, Illustrator (bonus: Figma)
Video Editing: Premiere Pro, After Effects (for animations and motion graphics)
Understanding of B2B vs B2C content styles and how messaging changes by platform
Strong knowledge of social-first design principles (hooks, visual hierarchy, retention tactics)
Basic copy sense for headlines, CTAs, and captions on creatives
Ability to repurpose content for multi-channel distribution
AI tools for creating videos

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