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Senior Content Writer

2 months ago

mangalore, India Magppie Wellness Kitchen Full time

You will be responsible for crafting shareworthy content across short form videos, posts, and carousals, shaping the brand’s voice and storytelling. Success in this role means consistently creating high-quality scripts, titles, and captions that drive audience engagement and reflect our wellness-focused values. This role is integral to the content team, collaborating with the Creative Producer and designers to enhance Magppie's digital presence and brand narrative.


Responsibilities

  • Content Creation & Scripting: Conceptualize and create narratives that resonate with our target audience, focusing on wellness, luxury lifestyle, and product innovation.
  • Collaborate with the content and marketing team to brainstorm and plan content that aligns with campaign goals and brand strategy.
  • Develop engaging and creative scripts for short form videos (60-90 sec), posts, and carousels that align with our brand's vision and voice.
  • Write catchy titles and thumbnail texts to drive click-through rates and viewership.
  • Craft compelling captions and descriptions that enhance the impact of visual content.
  • Collaboration & Coordination: Work closely with creative directors, videographers, and designers to ensure the seamless execution of scripts and concepts.
  • Stay up-to-date with trends in wellness and architecture content to keep our communication fresh and relevant.
  • Quality Assurance: Proofread and edit content to ensure clarity, grammar, and alignment with brand guidelines.
  • Maintain a high standard of quality and consistency in all written materials.


Qualifications

  • Bachelor’s degree in Journalism, English, Communications, or a related field.
  • 4+ years of experience in content writing, with a focus on scriptwriting for digital platforms.
  • Strong portfolio in short form storytelling showcasing work across Instagram, YouTube, and .
  • Excellent storytelling and copywriting skills with the ability to adapt to different platforms. 
  • Creative mindset with the ability to generate innovative ideas that engage and inspire.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.