Junior Associate

3 weeks ago

Bengaluru, India BrandStory Digital Full time

Junior Associate - Performance Marketer

Location: Bangalore

Experience: 2–3 Years

Type: Full Time

About BrandStory Digital

  • We help B2B and B2C brands unlock performance-driven growth through digital marketing strategies.
  • Expertise in building brand narratives and executing targeted campaigns across industries.
  • Deliver measurable results by blending creativity, data, and technology.
  • Ideal for candidates passionate about paid media, data-driven decisions, and working in a high-performance team.

Role Overview

  • Position: Junior Performance Marketing Executive
  • Experience: 2–3 years of hands-on campaign management (agency, freelance, or internship).
  • Focus: Assist in setting up, managing, and optimising Google Ads campaigns across Search, Display, YouTube, and Performance Max.
  • Exposure: Work on multiple client accounts, driving ROI, leads, and revenue.
  • Growth: Learn under senior marketers with mentorship and opportunity for ownership.

Key Responsibilities

  1. Campaign Management & Optimisation

  2. Assist in setting up and optimising Google Ads campaigns (Search, Display, YouTube, Performance Max).

  3. Conduct keyword research, competitor analysis, and audience targeting.

  4. Monitor performance, adjust campaigns, and improve ROI/lead generation.

  5. Google Ads Management

  6. Understand keyword match types (exact, phrase, broad).

  7. Conduct regular search term audits for new opportunities and negatives.

  8. Improve ad relevance and Quality Score (ad copy, landing pages, Page Speed Insights).

  9. Meta (Facebook/Instagram) Ads

  10. Build understanding of audience types (core, custom, lookalike).

  11. Contribute creative ideas for ad copy and visuals for brand awareness, lead generation, and sales campaigns.

  12. LinkedIn Ads

  13. Assist in setting up campaigns targeting professional demographics.

  14. Gain exposure to LinkedIn audience targeting.

  15. Collaboration & Learning

  16. Work with Paid Media, SEO, Content, and Design teams to create integrated strategies.

  17. Support ad copy, landing page recommendations, and A/B testing plans.

  18. Learn to interpret performance reports and guide optimisations.

  19. Reporting & Communication

  20. Help analyze campaign data and extract insights.

  21. Assist in preparing clear performance reports and presentations (PowerPoint/Google Slides).
  22. Join client calls and internal reviews to understand goals and share performance updates.

What We're Looking For

  • 2–3 years of Google Ads campaign management experience (freelance, agency, or internship).
  • Knowledge of CPC, CTR, ROAS, conversion rate.
  • Familiarity with tools: Google Ads Manager, Google Analytics, Data Studio.
  • Strong attention to detail, analytical mindset, and eagerness to learn.
  • Bonus: Exposure to Meta Ads, LinkedIn Ads, HubSpot, or other CRM tools.

Tool You'll Work With

  • Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
  • Analytics: Google Analytics, Data Studio, SEMrush
  • CRM & ABM: HubSpot, Zoho CRM,
  • Collaboration: Slack, ClickUp, Notion

Why Join BrandStory Digital

  • Work on live client accounts and track real business impact.
  • Learn directly from senior marketers in a growth-focused culture.
  • Gain access to advanced tools and resources.
  • Competitive salary, upskilling support, and clear career progression paths.

Ready to Apply?

If you're excited about digital marketing, eager to work on performance campaigns, and ready to accelerate your career — we'd love to hear from you.

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