PPC Specialist

4 weeks ago

Delhi, Delhi, India FirstPrinciples Growth Full time
FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as  Own The SERP (Search Engine Results Pages) and Beat the Churn Death Trap that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards  and U.S. Search Awards.  FirstPrinciples Growth is part of FirstPrinciples Holding Company.
About the role:
As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).
Key responsibilities:
Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising)
Coordinate with Internal Creative, SEO, and Web Development teams
Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting
Desired Experience:
Technical Skills
Experience in SaaS, eCommerce-based projects
Experience in managing Google Partner Network Program
Experience in marketing automation tools
Proficient in using Google Ads Editor
Shopping Ads & Feed Management + Optimization
Display & Video Ads Experience: Youtube, Google Display, Programmatic
Google Tag Manager
Call Tracking / Offline Conversion Integrations
Ability to provide creative direction to designers & copywriters
Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
Conversion Rate Optimization (CRO) experience
Landing page creation platforms - Unbounce or similar platforms
Experience in behavior analytics - hot jar etc.
Experience in marketing automation and attribution platforms - HubSpot etc.
Soft Skills
Looking to advance one's career rather than merely looking for a job to pay the bills
Someone looking to become 1% better and make others around them better
Deep empathy with team members and customers
Deep organization when it comes to writing
Taking the initiative and raising your voice to improve everything from content to processes.
Working remotely requires a person to be open.
Emotional toughness. What does not break you makes you stronger.

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