Director, Digital Marketing

3 weeks ago

pune, India DMI (Digital Management, LLC) Full time

About DMI

DMI is a leading global provider of digital services working at the intersection of public and private sectors. With broad capabilities across IT managed services, cybersecurity, cloud migration and application development, DMI provides on-site and remote support to clients within governments, healthcare, financial services, transportation, manufacturing, and other critical infrastructure sectors. DMI has grown to over 2,100+ employees globally and has been continually recognized as a Top Workplace in both regional and national categories.

About the Opportunity

DMI, LLC is seeking a Digital Marketing Manager

Duties and Responsibilities:

Demand GenerationDevelop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic to our website, and acquire new customers.Should exhibit fluent/ verbal communication skills which will be required when answering inbound sales calls for qualification and nurturing leads Plan, create, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, and display advertising.Create and run email campaigns to targeted accounts via Hubspot email campaign engineBuild and manage marketing automation workflows and lead nurturing programs to engage prospects throughout the buyer's journey and drive them towards conversion. Web & AnalyticsProactively monitor performance and engagement across the corporate website and web assets. Implement goals and conversion tracking using systems like Google Analytics 4 and Google Tag Manager.Leverage HubSpot for setting up and managing web assets, user activity, and reporting. Search Engine Optimization (SEO)Implement on-page and off-page SEO strategies to improve organic search rankings for targeted keywords and markets.Proactively conduct SEO audits and marketing research for optimization opportunities.Collaborate with content and sales teams to build SEO-friendly content assets. Pay-Per-Click (PPC) AdvertisingSet up and manage Google Ads and LinkedIn Ads marketing campaigns.Conduct keyword research and analysis for effective targeting and optimal impact. Work with internal teams to build compelling ads and effective workflows.Continuously monitor PPC campaign performance and adjust strategies for maximum ROI. Website & CMSManage content and functional updates for the corporate website and WordPress CMS backend.Manage content, assets and workflows on HubSpot CRM. Collaborate with the web and design teams, and agency partners to ensure seamless functioning and updates to the website. CollaborationWork closely with marketing and organizational leadership for setting goals and program expectations.Regularly collaborate with internal teams and agency partners for planning, implementation, and reporting. Support cross-functional projects, as required. Measurement & ReportingAdopt a data-driven approach to collate data from multiple sources and proactively analyze web, SEO & PPC performance. As required, liaise with web, social and sales teams, as well as agency partners to analyze the broader asset/campaign performance and user engagement.Regularly report on ROI of analytics, SEO & PPC against standard KPIs, along with critical business insights and recommendations for improvement.

Qualifications

Education and Years of Experience:   

Bachelor's degree in Marketing, Business Administration, or a related field Minimum of 10-12 years of experience in digital marketing with proven performance (Exceptional candidates with less experience will be considered). Desirable: Certifications in web technologies, digital marketing platforms, and marketing and communications.

Required and Desired Skills/Certifications:  

Excellent communication skills; both written and verbal Proficiency in web and marketing analytics tools like Google Analytics 4, Google Tag Manager, and HubSpot. Demonstrable experience in digital marketing tactics like SEO (on-page and off-page), content marketing, etc. Strong experience in driving paid search and paid social campaigns (Google Ads, LinkedIn Ads, with demonstrated ROI. Working knowledge of managing CMS platforms like WordPress. Excellent analytical skills with a data-driven mindset; ability to think out of the box and come up with creative solutions for day-to-day problems. Familiarity with sales intelligence tools like ZoomInfo, Sales Navigator, and CallRail is an advantage. Experience with social media marketing and email marketing is desirable. Knowledge of multimedia and web technologies (Adobe Creative Cloud, HTML/CSS, is a plus. Strong communication and collaboration skills with attention to detail. Ability to adapt to a fast-paced, dynamic work environment, with the agility to contribute individually as well as a team player simultaneously. The passion to constantly upskill and staying updated with trends and best practices within the technology markets.

Additional Requirements:

Location: Pune, India

A candidate located in and around Pune city is preferable to comply with a hybrid work schedule.

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