Performance Marketing Associate

4 days ago


ghaziabad, India Fincity Full time

Our Hiring Philosophy:


“Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us.”



Fincity is a financial wellness platform focused on serving consumers through their life’s largest financial decision – buying and financing a home – by enabling “one click” experience. We “sit” at the convergence of proptech and fintech by re-imagining largest asset class – Real Estate and largest industry – Banking.


Role Overview


We are seeking a data-driven Performance Marketing Specialist with expertise in Google Ads and AdWords to join our marketing team. You will develop, implement, and optimize online marketing campaigns to drive customer acquisition, increase brand awareness, and maximize ROI.


Key Responsibilities


  • Execute and optimize Google AdWords campaigns for lead generation.
  • Conduct keyword analysis and audience research.
  • Implement conversion tracking and use analytics tools for performance measurement.
  • Monitor and analyze campaign performance metrics.
  • Create and A/B test ad copies to enhance click-through and conversion rates.
  • Collaborate with content and design teams on landing pages and assets.
  • Utilize advanced Google Ads features like remarketing and audience segmentation.
  • Stay updated on industry trends and best practices.
  • Generate reports and present insights to the marketing team.


Requirements


  • 2-4 years of experience in performance marketing.
  • Bachelor’s degree in Marketing, Business, or related field.
  • Proven experience with successful Google Ads/AdWords campaigns.
  • Strong analytical skills and proficiency in Google Analytics and Tag Manager.
  • Excellent communication skills and team collaboration.
  • Google Ads and AdWords certifications are a plus; real estate experience is beneficial.



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