Media Buyer

2 weeks ago


delhi, India Capex Funds Full time
About the job
Introduction: We are seeking a detail-oriented and strategic Senior Media Buyer with extensive experience in Facebook Ads and Google PPC to join our dynamic agency. The ideal candidate will be adept at negotiating and purchasing media across various channels, with a strong emphasis on digital platforms. This role requires a deep understanding of market trends and audience preferences to maximize ROI and drive client success.
Key Responsibilities:
Design and implement effective media buying strategies that align with client objectives and budget.
Manage large-scale media buys across Facebook Ads and Google PPC, ensuring optimal placement and performance.
Analyze campaign performance data to identify actionable insights and optimize strategies.
Collaborate with cross-functional teams, including creative and analytics, to enhance campaign results and integrate media with broader marketing efforts.
Negotiate with media vendors and platforms to secure competitive rates and desirable ad placements.
Stay current with industry trends, emerging media platforms, and technologies to continually enhance media strategies and performance.
Prepare detailed reports on media buying campaigns and present findings to stakeholders.
Mentor and guide junior media buyers, fostering a collaborative team environment.
Requirements:
Bachelor’s degree in Marketing, Advertising, or related field.
At least 5 years of experience in media buying, with a significant focus on Facebook Ads and Google PPC campaigns.
Prior experience working within a marketing or advertising agency environment.
Strong analytical skills with proficiency in data analysis tools and metrics specific to digital advertising.
Excellent negotiation and communication skills.
Proven track record of managing media budgets and achieving client KPIs.
Ability to work independently as well as part of a team in a fast-paced, deadline-driven environment.
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