Media Buyer

4 weeks ago


india Promotion Bazaar Pvt. Ltd. | A Performance Marketing Company Full time
Job Description

We are seeking to build a team of Media Buyers  with expertise in Facebook, Google Ads platforms, and DSP platforms such as PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola  for the following types of campaigns:

  • CPL, CPI, CPR, CPA, CPD, CPT
  • Search Arbitrage
  • Content Arbitrage

As a Media Buyer, you will be responsible for strategizing, executing, and optimizing media campaigns to drive quality leads and achieve targeted outcomes.


  • Develop, implement, and optimize media buying strategies with a primary focus on Pay-per-install & Lead Generation campaigns
  • Collaborate  closely with clients and internal teams to understand campaign objectives, target audiences, and key performance indicators (KPIs) .
  • Practical experience on advertising platforms, analytics tools & ad-tracking systems like - Google Ads,Facebook/Meta Ads Bing Ads, PropellerAds, Taboola, Eskimi MCC,  Voluum, Redtrack, trckier , hasoffers
  • Negotiate with media partners to secure the best placements  for client campaigns.
  • Efficiently manage advertising budgets  to ensure a strong return on investment (ROI) .
  • Continuously monitor campaign performance , making data-driven adjustments  to enhance results and meet client goals .
  • Keep abreast of industry trends, algorithm updates , and competitor activities  to adapt strategies accordingly.
  • Deliver regular reports and insights  to clients, showcasing the value and impact of our campaigns.



Requirements
  • Bachelor's degree in Marketing, Advertising, or a related field (preferred).
  • Proven hands-on experience in PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola
  • Certified in Google Ads, Facebook/Meta Ads with affiliate marketing experience..
  • Inclination towards international content, performance buying & direct response marketing campaigns.
  • Minimum 4.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA



Benefits
  • Flexible working hours 
  • Variable/Incentive Component in addition to Fixed Package 5 - Days working culture 
  • Tenure Recognition and Awards 
  • Leave Benefits as per Milestones 
  • Performance Linked Growth Opportunities 
  • ​Out-of-Term Appraisals 



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