Media Buyer
4 weeks ago
We are seeking to build a team of Media Buyers with expertise in Facebook, Google Ads platforms, and DSP platforms such as PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola for the following types of campaigns:
- CPL, CPI, CPR, CPA, CPD, CPT
- Search Arbitrage
- Content Arbitrage
As a Media Buyer, you will be responsible for strategizing, executing, and optimizing media campaigns to drive quality leads and achieve targeted outcomes.
- Develop, implement, and optimize media buying strategies with a primary focus on Pay-per-install & Lead Generation campaigns
- Collaborate closely with clients and internal teams to understand campaign objectives, target audiences, and key performance indicators (KPIs) .
- Practical experience on advertising platforms, analytics tools & ad-tracking systems like - Google Ads,Facebook/Meta Ads Bing Ads, PropellerAds, Taboola, Eskimi MCC, Voluum, Redtrack, trckier , hasoffers
- Negotiate with media partners to secure the best placements for client campaigns.
- Efficiently manage advertising budgets to ensure a strong return on investment (ROI) .
- Continuously monitor campaign performance , making data-driven adjustments to enhance results and meet client goals .
- Keep abreast of industry trends, algorithm updates , and competitor activities to adapt strategies accordingly.
- Deliver regular reports and insights to clients, showcasing the value and impact of our campaigns.
- Bachelor's degree in Marketing, Advertising, or a related field (preferred).
- Proven hands-on experience in PropellerAds, Taboola, Eskimi, Outbrain, MGID & Taboola
- Certified in Google Ads, Facebook/Meta Ads with affiliate marketing experience..
- Inclination towards international content, performance buying & direct response marketing campaigns.
- Minimum 4.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA
- Flexible working hours
- Variable/Incentive Component in addition to Fixed Package 5 - Days working culture
- Tenure Recognition and Awards
- Leave Benefits as per Milestones
- Performance Linked Growth Opportunities
- Out-of-Term Appraisals
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