Associate manager, marketing

Location: Hyderabad, India Type: Full-time | In-person About GHXGlobal Health X (GHX) is an innovation exchange and venture studio driving breakthroughs in health tech and life sciences. We partner with hospitals, startups, researchers, and corporates to scale solutions that improve access, affordability, and outcomes in healthcare.Role OverviewAs an Associate Manager, Marketing & PR, you’ll drive GHX’s marketing and communication initiatives across digital, PR, events, and community engagement. You’ll work with internal teams, freelancers, agencies, and startups to craft compelling narratives, manage campaigns, and amplify our voice across the innovation ecosystem.This is a role for someone who loves building brands, thrives in fast-paced environments, and can switch between strategy and execution with ease.Key Responsibilities1. GHX Marketing & PR• Drive GHX’s marketing and communication initiatives — digital, content, PR, events, and community.• Manage execution through freelancers, internal teams, and agencies — ensuring quality, timelines, and brand alignment.• Oversee social media, website, newsletters, blogs, SEO, advertising, and media relations.• Draft and review copy across platforms — from posts and campaigns to press releases and emailers.• Track and report key performance metrics such as impressions, engagement, CTR (Click-Through Rate), CPL (Cost per Lead), and ROAS (Return on Ad Spend) to optimize outcomes.• Introduce AI-driven marketing tools and healthcare-focused storytelling formats to keep campaigns innovative and impactful.2. Startup Marketing Support• Collaborate with startups in GHX’s programs to design and execute marketing strategies.• Manage external consultants, agencies, and freelancers supporting startup marketing projects.• Provide guidance on digital campaigns, brand positioning, and content creation to ensure measurable growth and brand consistency.• Support startups in tracking and improving performance metrics including MQL/SAL conversions (Marketing Qualified Lead/Sales Accepted Lead).3. Ecosystem & Community• Build and engage GHX’s startup, mentor, investor, and partner community.• Support event planning and execution — demo days, webinars, ecosystem meetups, and launches.• Coordinate media and PR activities around partnerships, investments, and events.• Identify and leverage opportunities for visibility and storytelling across owned and earned media. 4. Growth & Analytics• Track performance across campaigns (organic + paid) and report insights for optimization.• Analyze campaign budgets and ROI; identify actionable insights for growth.• Ensure consistency across GHX’s global positioning and messaging.• Collaborate cross-functionally with Venture Studio, Programs, and Partnerships teams to align communication and marketing goals.You’ll Excel in This Role If You Have:• 3–5 years of experience in digital marketing, communications, or PR, preferably in startups, innovation, or healthcare sectors.• Strong understanding of digital channels — social media, SEO, email, paid ads, websites, and content marketing.• Excellent copywriting and communication skills; able to craft concise, engaging, and impactful narratives.• Experience managing freelancers, vendors, and agencies.• Hands-on familiarity with analytics and automation tools such as GA4, Hub Spot, or similar platforms.• Ability to handle multiple projects, meet deadlines, and maintain brand tone and quality.• A creative, proactive, and organized mindset — someone who can both think and do.Nice to Have:• Worked/working in a marketing or PR agency environment.• Exposure to healthcare, life sciences, or tech-driven innovation.• Familiarity with community building or event management.Why Join GHX• Work at the forefront of healthcare innovation and impact.• Collaborate with global startups, innovators, and partners.• Build a brand that’s driving real change in how the world experiences healthcare.