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Head of Social Media

2 months ago

India INSIDEA Full time

Designation - Head of Social Media

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster.

Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.

Job Description

The Head of Social Media will lead and manage our company's social media strategy in order to boost visibility, engage with our community, and foster growth across various social platforms. The Head of Social Media will play a crucial role in helping team members understand and implement best practices, stay updated with industry trends, and maximize the impact of social media channels to achieve organizational goals.

Responsibilities & Duties

  • Strategy Development: Create, implement, and manage social media strategies across all platforms (e.g., LinkedIn, Instagram, Twitter, YouTube, etc.) Align social media strategies with overall marketing and business goals.
  • Content Management: Oversee the creation, curation, and scheduling of engaging content. Ensure all content is on-brand, consistent in style, quality, and tone of voice.
  • Team Leadership: Lead and mentor a team of social media managers and content creators. Provide guidance and support to team members to achieve department goals.
  • Analytics and Reporting: Monitor, analyze, and report on social media performance metrics. Use data to inform strategies and make adjustments as needed to optimize engagement and reach.
  • Community Engagement: Develop and manage community engagement strategies.
  • Collaboration: Work closely with other departments to ensure cohesive communication.
  • Crisis Management: Develop and implement crisis management plans for social media. Act quickly and effectively to address and mitigate any social media crises.
  • Innovation: Stay updated on the latest social media trends, tools, and best practices. Implement new features and technologies to improve the company’s social media presence.

Skills and Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field. Advanced degree preferred.
  • Minimum of 6+ years of experience in social media management, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful social media campaigns.
  • Strong understanding of social media KPIs and analytics tools.
  • Excellent communication, writing, and editing skills.
  • Leadership and team management abilities.
  • Creative thinking and problem-solving skills.
  • Ability to work under pressure and meet deadlines.