Senior CRM Marketing Executive

1 month ago

delhi, India Tide Full time

About Tide 

At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. 

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the role

As a Senior CRM Executive, you will be:

Building and optimizing key customer journeys for onboarding and activation. Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimizations and new ideas to develop engagement marketing opportunities.

What we are looking for

As a data-driven Senior CRM Marketing Executive, you’ll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. What makes you a great fit:

3 to 6 years of hands-on experience in Campaign Management/Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL.

What you'll get in return

Competitive Salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. 

  • Senior Python Developer

    6 days ago

    Delhi, India CRM Talent & Marketing Full time

    We are seeking an experienced and highly skilled Senior Python Developer to join our dynamic team at CRM Talent & Marketing. The Senior Python Developer will play a critical role in developing, enhancing, and maintaining our software solutions. The ideal candidate will have extensive experience with Python, strong problem-solving skills, and the ability to...

  • Senior Python Developer

    2 days ago

    Delhi, Delhi, India CRM Talent & Marketing Full time

    We are seeking an experienced and highly skilled Senior Python Developer to join our dynamic team at CRM Talent & Marketing. The Senior Python Developer will play a critical role in developing, enhancing, and maintaining our software solutions. The ideal candidate will have extensive experience with Python, strong problem-solving skills, and the ability to...

  • Senior CRM Marketing Executive

    1 month ago

    Delhi Division, India Tide Full time

    About Tide At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.Launched in 2017, Tide is now the leading business financial platform in...

  • Senior CRM Marketing Executive

    2 weeks ago

    Delhi Division, India Tide Full time

    About Tide At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.Launched in 2017, Tide is now the leading business financial platform in...

  • Marketing Executive

    2 weeks ago

    Delhi, India Marketing executive Full time

    We are trying to reach freshers for our company Note: we need only serious people **Salary**: ₹11,000.00 - ₹15,000.00 per month **Benefits**: - Work from home Schedule: - Day shift - Morning shift Supplemental pay types: - Commission pay - Performance bonus **Education**: - Secondary(10th Pass) (preferred) **Experience**: - Lead generation: 1...

  • Marketing Coordinator

    2 days ago

    Delhi, Delhi, India Holistic Senior Care Full time

    We are searching for an ambitious, experienced Marketing Executive who is highly adept at devising successful marketing strategies, coordinating marketing campaigns, and executing effective marketing plans that will convert potential prospects into clients.ResponsibilitiesConceiving and developing efficient and intuitive marketing strategiesOrganizing and...

  • Marketing Coordinator

    2 weeks ago

    delhi, India Holistic Senior Care Full time

    We are searching for an ambitious, experienced Marketing Executive who is highly adept at devising successful marketing strategies, coordinating marketing campaigns, and executing effective marketing plans that will convert potential prospects into clients.ResponsibilitiesConceiving and developing efficient and intuitive marketing strategiesOrganizing and...

  • Marketing Coordinator

    2 days ago

    Delhi, Delhi, India Holistic Senior Care Full time

    We are searching for an ambitious, experienced Marketing Executive who is highly adept at devising successful marketing strategies, coordinating marketing campaigns, and executing effective marketing plans that will convert potential prospects into clients.ResponsibilitiesConceiving and developing efficient and intuitive marketing strategiesOrganizing and...

  • CRM Executive

    7 days ago

    Delhi, India Testbook.com Full time

    **About Us** The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.4 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App....

  • Assistant Manager-Growth Marketing

    1 day ago

    Delhi, India Emeritus Full time

    About Emeritus:Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’...

  • CRM Executive

    1 week ago

    Delhi, India Devdutt Exports Bharat Pvt Ltd Full time

    As a CRM Specialist at DEVDUTT EXPORTS BHARAT PRIVATE LIMITED you will be an integral part of our customer-focused team, responsible for enhancing customer experiences, engagement, and satisfaction. You will play a vital role in ensuring that our customers receive the highest level of service, and you will contribute to our growth and success in the FMCG...

  • CRM Executive

    2 months ago

    Delhi, Delhi, India Klove Studio Full time

    **Position - CRM Executive** **Location - Greenpark, New Delhi - Work From Office** **Timings - 09.30 AM to 6.30 PM** **Duration - Monday to Saturday** **CRM maintains an ongoing level of engagement with key customers and build trusting relationships with clients and protect the brand by maintaining a positive image.** **Requirements**: **- 3-5 Years of...

  • CRM Executive

    2 hours ago

    Delhi, Delhi, India Klove Studio Full time

    **Position - CRM Executive** **Location - Greenpark, New Delhi - Work From Office** **Timings - 09.30 AM to 6.30 PM** **Duration - Monday to Saturday** **CRM maintains an ongoing level of engagement with key customers and build trusting relationships with clients and protect the brand by maintaining a positive image.** **Requirements**: **- 3-5 Years of...

  • Executive CRM

    3 weeks ago

    Rohini, Delhi, Delhi, India Aimlay Pvt. Ltd Full time

    **Call me - 9810920696 **Job Title**: Senior Executive - CRM **Company**: Aimlay Pvt Ltd **Job Location**: Rohini Sector 10 - Proficient in upselling and cross-selling techniques. - Strong expertise in hardcore collection practices. - Excellent communication skills, both verbal and written. - Proven ability to achieve targets and deliver results. -...

  • CRM Executive

    4 weeks ago

    Rohini, Delhi, Delhi, India Aimlay Pvt. Ltd Full time

    **Job Title**: Senior Executive - CRM **Company**: Aimlay Pvt Ltd **Job Location**: Rohini Sector 10 **Key Responsibilities**: - Execute strategies to maximize upselling and cross-selling opportunities. - Implement effective collection strategies, ensuring timely payments and reducing outstanding dues. - Handle customer queries, complaints, and issues...

  • CRM Executive

    1 week ago

    Delhi, India Lifewall Greentech pvt. ltd. Full time

    Conducting business reviews using CRM programs - Collaborating with other departments ensures the CRM strategy works well for every aspect of the business. - Making sure the customer database is correctly segmented for targeted marketing activities. - Overseeing the production process and execution and reporting the results to the relevant people. **Job...

  • CRM Executive

    2 months ago

    New Delhi, India Sandoz Restaurants Pvt. Ltd. Full time

    **CRM Executive responsabilities** - Planning and delivering CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty and expanding the company brand. - Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel. -...

  • Senior CRM Developer

    2 weeks ago

    Delhi, India Digital Alchemy Limited Full time

    Senior CRM Developer Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations.We have a network of 8 offices spanning Asia and the Americas.Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2....

  • Senior CRM Developer

    3 weeks ago

    Delhi, India Digital Alchemy Limited Full time

    Senior CRM Developer Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations.We have a network of 8 offices spanning Asia and the Americas.Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2....

  • Marketing Operations and CRM Specialist

    3 weeks ago

    delhi, India Institute of Product Leadership Full time

    About the Institute of Product Leadership:As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC).IPL's programs are designed for...