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Digital Growth Director

4 months ago

Bengaluru, India Orange Business Full time

Orange Business' ambition is to become the leading network and digital integrator in Europe, building on our strengths in next generation connectivity solutions, cloud and cybersecurity. Our 28,500 women and men present in 65 countries, whose every voice counts, are all driven by the same determination and team spirit, to build the digital solutions of tomorrow and create a positive impact for our clients, for their employees and for the planet.

Within the Product and Marketing Division of Orange Business, the Digital team is leading the digital transformation of Orange Business. Our mission is to offer a new digital experience to our customers, responding to the rapid evolution of usages and creating differentiating digital assets.

We are offering an exciting opportunity to join us with the opening of the Growth Hacking Director position. Come live this adventure with us



Purpose of the role


We are looking for a passionate and experienced Digital Growth Director to lead our digital growth of Orange Business. You will be responsible for developing and executing comprehensive strategies to enhance our online presence, drive customer engagement, optimize conversion rates, and maximize digital marketing ROI. You will deliver and leverage valuable and actionable data-driven insights to drive digital growth, personalization and customer satisfaction as competitive advantage across our global online presence.


Main missions


Digital growth strategy development : Develop and implement a comprehensive digital growth strategy aligned with organizational objectives, leveraging market insights and industry best practices to drive measurable results.


Customer Acquisition and Conversion Optimization:

Lead initiatives to increase customer acquisition and usages through various digital channels, including website optimization, SEO, SEM and email campaigns.

Optimize conversion rates across digital platforms to maximize lead generation and sales opportunities.

Work closely with the customer marketing team to develop and optimize content marketing, marketing campaigns, SEA and social media advertising.

Support key customers usage and channel adoption


Performance Analytics and Reporting:

Establish key metrics (campaign results, conversion rates, traffic etc.) to measure the effectiveness of digital initiatives.

Implement the right tracking and tooling (Tag manager System, web tracking, user feedback, UX, session recording, A/B tests, data visualisation etc.) to produce these key metrics and guarantee Data Quality

Conduct in-depth analysis of digital customer journeys, website performance and marketing campaigns to identify and drive growth opportunities for improvement.


Cross-functional Collaboration

  • digital growth at the highest level of the organization.
  • closely with the entities involved in the digital transformation plan (Digital, Business Lines, Operations Services, Sales Channels, IT entities and Finance teams) to align digital growth initiatives with broader business objectives and ensure seamless execution of digital strategies.


Team Leadership and Development:

  • and develop a thriving team of around 15+ people in Bangalore and France
  • a high-performing digital growth team, providing guidance, mentorship, and professional development opportunities to drive excellence and innovation in digital marketing and analytics capabilities.


Your profile:

Experience

  • digital growth experience (15+ years) in digital-led organization
  • years of experience in positions of leadership, with a proven track-record of driving digital growth in a B2B environment.
  • in an international and multicultural environment


Skills

Leadership and community building - Ability to lead and inspire high-performing teams consisting of multiple disciplines and spread over multiple geographies. Ability to forge strong sense of connection between the team and our partners.

Commercial fluency - Capable of creating comprehensive metrics systems across multiple products, consumer journeys, and teams.

communication skills – Excellent aptitude for convincing others (internally and externally) in a clear manner on complex matters at all levels of the organization.

Management - Be comfortable with managing a department (eg. hiring, resources allocation and prioritization, budgeting). Highly organized and detail-oriented

Demonstrable talent for Digital Growth – Deep understanding of digital marketing channels, tools and techniques, user acquisition, and data-driven growth initiatives. You are comfortable with the data collection, interpretation and visualization tools. You have a culture of results and KPIs and have an analytical mind. You are are into “doing”.


Mindset


Outside the box - Possesses passion to challenge the status quo and experiment innovative and pragmatic solutions to business problems.

Humility - Takes collaborative approach required to understand organizational problems. Believes in a culture of collaboration, transparency and trust.

Customer centricity - Is fascinated with how users experience products and services and has a hunger to improve those experiences.

Ambition - Has a significant ambition to improve the digital growth internally and thrive in a fast-paced environment, with a sense of commitment and responsibility.