Digital Marketing Specialist

6 days ago

Kannur, India E-CARET SOLUTIONS Full time

About Ecaret Solutions Ecaret Solutions is a technology-driven company focused on delivering innovative digital products and software solutions. We design and develop user-centric platforms that simplify complex workflows for businesses and enhance end-user experiences. We’re now looking for a creative and detail-oriented UI/UX Designer to join our growing team. About the Role We are looking for a results-driven Digital Marketing Executive with hands-on experience in promoting SaaS products . The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to generate qualified leads and increase brand visibility across multiple digital platforms. Key Responsibilities Plan and execute digital marketing campaigns across Google, Meta (Facebook/Instagram), and LinkedIn Ads. Develop and implement SEO strategies to improve website visibility and organic traffic. Manage and optimize email marketing campaigns for lead nurturing and engagement. Create, test, and monitor landing pages and marketing funnels to maximize conversions. Analyze campaign performance metrics (CTR, CPC, CPL, ROI) and prepare regular reports. Collaborate with the content and design team to create engaging ad copies, blogs, and visuals. Manage CRM tools and automation workflows for lead tracking and retargeting. Research and identify growth opportunities within the SaaS and aged care sectors. Requirements Bachelor’s degree in Marketing, Business, or a related field. 6 months to 2 years of experience in digital marketing. Proven experience in running paid campaigns (Google Ads, Meta, and LinkedIn). Strong understanding of SEO, SEM, analytics, and marketing automation tools (e.G., HubSpot, Mailchimp). Excellent communication, analytical, and creative thinking skills. Ability to work independently and manage multiple campaigns simultaneously. Preferred Skills Experience with B2B SaaS lead generation. Knowledge of aged care, healthcare, or facility management industries. Familiarity with tools like Google Analytics, Search Console, and SEMrush.

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