Adobe Marketo

4 weeks ago

Bengaluru, India Tekgence Full time

Role & responsibilities

Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.

Essential Skills: Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.

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