Digital Marketing Specialist

3 weeks ago

kochi, India Wazeefa1 Technologies Pvt. Ltd. Full time

Digital Marketing Specialist

Position Overview:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a deep understanding of SEO as well as a proven track record in managing and optimizing digital advertising campaigns for both regular and e-commerce websites.
Key Responsibilities:
- SEO Strategy: Develop and implement SEO strategies for both regular websites and e-commerce platforms to improve organic search rankings and drive high-quality traffic.
- Keyword Research: Conduct in-depth keyword research and analysis to identify opportunities and trends.
- On-Page and Off-Page Optimization: Implement on-page and off-page optimization techniques to enhance website visibility and performance.
- Content Strategy: Collaborate with the content team to ensure SEO-friendly content is created and published.
- Technical SEO: Optimize websites for technical SEO aspects, including site speed, mobile-friendliness, and structured data.
- PPC Campaign Management: Create, manage, and optimize pay-per-click (PPC) advertising campaigns on various platforms for regular and e-commerce websites.
- Ad Copy and Creative Development: Develop compelling ad copy and creative elements that resonate with the target audience.
- Budget Management: Monitor and manage advertising budgets effectively to achieve desired ROI.
- Analytics and Reporting: Generate regular reports to evaluate campaign performance, provide insights, and make data-driven decisions.
Qualifications:
- Minimum 2-year experience
- Proven experience in SEO & SMM for regular websites and e-commerce platforms.
- Up-to-date knowledge of SEO and digital marketing trends and best practices.
- Proficiency in managing and optimizing ad campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads and more.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork skills.
- Google Analytics and Google Ads certification is a plus.

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