Principal -Product Marketing (India)

About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform. Learn more @ , , , and ,

About Zeta’s Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike. Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, and how Sparrow financial launched one of the powered by Zeta. Our product suites comprise of:

Tachyon

- Core Banking & Payments Processing

Neutrino

- Digital Banking Experiences

Saturn

- Customer Servicing Suite

Electron

- Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)

Luminos

- Customer Engagement (Rewards & Loyalty, Notifications, etc)

Merlin

- Conversational AI

Olympus

- Private Portable Cloud for Banking

Zeus

- Data & Analytics Suite

About the Role

As a Principal Product Marketing, you will be responsible for driving the content creation, research (competitor, market, product), technical marketing, and customer insights for one or more . Much as a product manager is the voice of the product within the organization, your role as a product marketer will be to own the voice of the product externally. Your role sits firmly at the intersection of product, sales, customer success and marketing. As such, you will work closely with Zeta’s CMO, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.Responsibilities

KRAs: Where you are expected to deliverContent Creation:

driving a range of content for multiple product suites outlined earlier spanning:

Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etcPositioning - position various Zeta products and solutions for the chosen segmentsMessaging - own messaging & POV that feeds into aResearch & Analytics:

build deep understanding across relevant areas that pertain to our products:

Industry - trends, projections, structure, macro conditions, regulations, etcCompetitors - capabilities, gaps, pricing, recent launches, comparisons, etcCustomers - segments, needs, buying journeys, existing solutions, etcTech & AI - how emerging tech such as AI is shaping the banking tech industryGo-To-Market Motion:

support GTM efforts and campaigns across markets

Support in-market teams - customer insights, sales enablement materials, analyst briefings, etcCampaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impactActivities: How you are expected to deliver

To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:Writing & Publishing

You will produce in many different contexts. This is one of the most important activities you will be expected to perform.Developing Customer & Market Connect

You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.Researching, Reading & Consuming

Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.Deep Embedding in the Product & Engineering ecosystem

Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.Speaking & Educating

Over time, you will be expected to present your research, industry perspectives, and Zeta’s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more.Assets: What you are expected to deliver

You will be accountable for creating a wide ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.

Buyer PersonasCase StudiesDemo ScriptsProduct Launch PlansChannel Partner Marketing Materials & SupportROI CalculatorsPositioning DocumentsFeature DescriptionsWebsite(s) & MicrositesPricing Justification SummariesPanel discussion questionsWhite PapersBrochuresDecksDatasheetsSales Enablement MaterialsPartner Marketing CollateralWebinarsBattle CardsProduct Training Materials

Skills

Skills, Attitudes, and CompetenciesAdmittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.

Deep knowledge of the digital payments and financial services spaceDeep understanding of Zeta’s target audience (banks and financial institutions)First principles, MECE, 80:20, and systems thinkingStrong writer - this role requires individuals with very strong writing skillsEngineering mindset with an ability to understand technical product detailsStrong design sensibility & creative bent of mindHands-on and capable of doing the work vs. just managing othersCan juggle multiple balls in a fast-paced work environment with changing prioritiesTeam player and mature and empowering managerDetail orientation (cross every t and dot every i)Well developed commercial acumen and problem-solving abilityAbility to corral people needed to solve a problemResilience, humility, and the ability to thrive with candid feedbackAnalytical orientation with ability to use data to answer questions and solve problemsDetail orientation (cross every t and dot every i and notice that this is a repeat)Ability to build and maintain meaningful relationships both internally and externallyAdaptable, approachable, and open minded with an ability to work across cultures

Experience and Qualifications

Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)10+ years of experience in the B2B SaaS space as a product marketerIdeally 5+ years in a product marketing role in the banking / payments industryExperience with B2B enterprise SaaS products with complex sales cycles

Additional Reading (Recent News & Publications)

,3 min read, 21 pages, 30 min read, 6 min read, 17 pages, 20 min read, 6 min read, 5 min readEqual Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success

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