Head of Content

1 month ago


west bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time
Are you a content whiz with a finger on the pulse of the personal care industry? We're looking for YOU If you're passionate about creating content that resonates with consumers and drives brand love, we want to hear from you
Position Summary
This role will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, engagement, and sales for our Personal Care portfolio. Incumbent will lead a team of content creators and ensure all content aligns with our brand vision and marketing objectives.
Job Responsibilities
Lead the development and execution of a content strategy across all channels (website, social media, email marketing, influencer marketing etc.)
Conduct market research and competitor analysis to understand consumer trends and content preferences within the Personal Care category.
Develop a deep understanding of the assigned brands and their target audiences.
Create captivating brand narratives and messaging that resonate with consumers across various touchpoints.
Manage and oversee the In -house creation of high-quality content formats including blog posts, articles, social media content, video scripts, email marketing copy, and product descriptions.
Lead the development and execution of a content strategy across all channels (website, social media, email marketing, influencer marketing etc.).
Conduct market research and competitor analysis to understand consumer trends and content preferences within the Personal Care category.
Develop a deep understanding of the assigned brands and their target audiences.
Create captivating brand narratives and messaging that resonate with consumers across various touchpoints
Education & Skills sets required
Masters in Marketing / Communication / Journalism or a related field.
8+ Yrs in content marketing, with a proven track record of success in the FMCG or Personal Care industry, PREFERABLY IN A STARTUP ENVIRONMENT.
Strong understanding of content strategy development and execution across various channels.
Excellent writing and editing skills with a keen eye for detail.
Proven ability to manage and lead a content team.
Experience with content management systems (CMS) and project management tools.
Strong analytical skills with the ability to track and interpret content performance data.
Excellent communication, presentation, and interpersonal skills .
Ability to manage multiple priorities and work effectively under pressure.
Passion for the Personal Care industry and a deep understanding of consumer trends.

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