NRM- Pricing and Promo Lead

2 months ago

hyderabad, India PepsiCo Full time
Overview

Pricing and Promotion Analytics – Lead provides leadership, direction, and expertise to the team of Pricing Analysts, ensuring the effective execution of pricing and promotion strategies in a Consumer Packaged Goods (CPG) environment. The key responsibilities of the Sr. Manager includes:• Provide guidance on complex data analysis, including Price elasticity, Pricing Conjoint and Perceived Value study to support data-driven decision-making• Lead, coach, and mentor the Price Elasticity Associates, fostering a collaborative and high-performing team culture• Ensure the successful execution of pricing, promotion, and product mix strategies, meeting or exceeding business objectives• Communicate complex data-driven insights and recommendations effectively to senior leadership and other key stakeholders• Oversee project planning, coordination, and execution to meet established goals and timelines• Encourage innovative thinking and problem-solving to continuously improve strategies and processes• Ensure team members are proficient in utilizing company-specific software systems• Improve existing capabilities on Pricing and Promo Analytics by staying on top of industry trends and best practices.Pricing and Promotion Analytics – Sr. Manager plays a crucial role in orchestrating the efforts of the associates, driving data-driven pricing and promotion decisions, and ensuring the team's strategies are aligned with the company's objectives. Effective leadership, communication, and analytical skills are essential for success in this role

Responsibilities

Functional Responsibilities• Provide guidance and support to associates, assisting in their professional development; serve as a subject matter expert and resource for the team• Collaborate with the leadership team on pricing and promotion strategies; assist in the development and refinement of pricing strategies in the CPG sector• Influence Business on Pricing and Promotion decisions, support the development of a clear channel and customer promotion strategy.• Monitor and support the execution of pricing, promotion, and product mix strategies; help ensure thet strategies align with business objectives• Offer expertise in data analysis, including Price Elasticity, Pricing Conjoint, and Promotion Effectiveness; assist team members with analytical tools and methodologies for data-driven decision-making• Assist in gathering critical insights, market data, and competitive intelligence for pricing and promotion strategies; collaborate with the team to communicate findings effectively• Define promotional guidelines and optimal offers, identify promotion frequency to deliver targeted Consumer Value, Effectiveness, and Profitability.• Improve existing promotion strategies and develop new ones to improve Promo ROI and market share.• Manage expectations through effective verbal and written communication with division, sector, and sales functions.• Conduct quality checks and take end to end responsibility of deliverables by the team.• Ensure the delivery of accurate and timely data in accordance with agreed service level agreements (SLA)• Collaborate with multiple functions to gather insights for action-oriented cause of change analysis• Prioritize speed of execution and quality of service delivery over simply meeting SLAs• Recognize opportunities for improvement in the delivery of work and take proactive action to enhance processes and outcomes

Qualifications

• 10 to 13 years of experience in Sales Analytics/ Sales Management/ Revenue Managment / Brand Management.• Proven track record in building executable commercial and financial strategies with atleast 2 years in a Consumer Packaged Goods (CPG) environment, top-tier consulting preferred.• Experience in scoping problems and managing senior stakeholders.• A well-rounded background in data analysis across financials and broader consumer, shopper, and commercial insights within the CPG industry, Business Facing experience is a plus.• Exceptional analytical skills with advanced proficiency in MS Excel (VBA and Macros) and Alteryx.• Understanding of Machine Learning algorithms to build forecasting models using Python (preferred) or R Language.• Proficiency in data visualization tools like Tableau or Power BI.• Deep grounding in analytical logic, enabling the translation of complex data into powerful insights• Proficiency in using PowerPoint to create visually compelling presentations that resonate with senior audiences• Clear and impactful communication in the English language, especially in producing high-quality commentary for senior stakeholders• Bachelor's degree in engineering, statistics, business administration, or finance and Master's degree• Willingness and ability to quickly learn and utilize PepsiCo software systems• Exceptional time management skills, including the ability to multitask, set priorities, and plan effectively

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